The 2021 Guangzhou Design Week with the theme of "Youth BLOOM" will be held as scheduled from December 9-12, 2021. The exhibition content of this design week covers the fields of design, materials, home furnishing, intelligence, art, life aesthetics and advanced customization, including new products, new materials, new technologies, etc. for the upstream and downstream of the design industry chain, triggering discussion through "design thinking" In-depth thinking on "design makes life better", and at the same time, under the national strategy of dual carbon emission reduction, active exploration is carried out from the perspective of design in the field of sustainable development of cities and human settlements.
Mati Ceramics has participated in Guangzhou Design Week many times. So what surprises and new products will it bring us in this year’s exhibition? Follow the "Exploring the Frontline" column to check it out.
On the morning of December 9, the "Exploring the Frontline" column jointly created by Tencent Home | Shell and Intelligent Manufacturing Alliance led ceramic information, China Ceramics Network, Huaxia Ceramics Network, Ceramics World, Chinese Designers Network, Ceramics World, and Building Materials More than 10 mainstream media including Tiandi, Ceramics Network, China Ceramics Home Network, China Building Materials Network, etc. visited the Mati Ceramics booth. Ou Tiancheng, Managing Deputy General Manager of Mati Ceramics, and Zhang Yingmei, host of Tencent Home | Shell, led everyone to decipher Mati Ceramics. "New species".
Ou Tiancheng, managing director and deputy general manager of Mati Ceramics at the exploration site; Zhang Yingmei, host of Tencent Home | Shell
In this Guangzhou Design Week, Mati’s booth was personally designed by Master Zeng Jianlong of GID Gray Dragon International Design Co., Ltd. The entire exhibition hall takes rich colors as its starting point, breaking through the previous presentation of ceramic art.
At the same time, in terms of display content, Mati has also changed its focus on ceramic tile products in the past. Its main highlights are the launch of an integrated door and wall solution system and the official release of Mengye M The series also reflects a major transformation of Mati.
Mr. Ou Tiancheng mentioned in his introduction that many people label Mati as fashion and innovation, but within Mati, there is only one person who "loves tossing" and loves to toss. Matti has been thinking, the only way is to widen the borderOnly in the world can there be high-quality innovation. Where is the boundary? How can we best meet the needs of current consumers and enhance contemporary home aesthetics? As a result, there is a new species defined this time.
Integrated door and wall
Mr. Matti's high-end door and wall series
The door wall is the most important component of the house, but industrialization forces the door wall to separate, and this combination is not perfect. Mr. Matti's high-end door wall customization combines slate, technological materials and artistic aesthetics. It can be separated and integrated according to different spatial patterns and usage forms, bringing a new space concept and greatly reducing the obstacles between spaces. And through reasonable materials and perfect craftsmanship, silent and durable home decoration effects can be achieved. Therefore, the integration of door and wall is a requirement for aesthetics, function, and quality.
Mati's door-wall integrated solution has three main advantages. First, it has the functions of sound insulation, fire prevention, and smoke prevention; second, in terms of quality, the door and wall are perfectly connected. Durable, and thirdly, aesthetically speaking, the integrated aesthetic design is more beautiful and the space is larger.
Master customization, play with new trends
During this exhibition, Mr. Ou focused on the M series, which has four major color designs. The texture of the leather and the texture of the stone are perfectly integrated, reflecting the texture of the leather visually and tactilely, showing simplicity and fashion. , delicate characteristics, creating warm ceramic tiles.
In addition to the M series, Mati's on-site booth also displayed the Dragon series and Falabella 3.0 series.
Zeng Jianlong·Dragon series is designed by master Zeng Jianlong himself. Superimpose various textures such as high-end carpet patterns, chiseled patterns, and dark flowers to form a unique composite texture.
Falabella 3.0 door-wall integrated high-end series combines the Italian "leopard" element with the Chinese "horse" to collide with luxury and elegance, conveying a sophisticated and fashionable contemporary light luxury concept.
After the exhibition, Mr. Ouyang Gangjin, deputy general manager of Matti Ceramics, was interviewed by the media. The following is the transcript of the interview.
Media: Hello, as far as we know, Matti is an old friend of Design Week. This is the first time Matti has participated in Guangzhou Design Week? What are the new features of this exhibition compared with the past? Can you share with us the theme of this year’s exhibition?
Ouyang Gangjin: We have participated in the exhibition many times. We have never stopped participating in design weeks from 2010 to now. The theme of the exhibition is to launch this new product, Mr. Matti's high-end door and wall customization system.
Media: What are the highlights of Mati’s new species launch conference? Can you introduce it to us?
Ouyang Gangjin: The highlight of Mati's new species is the integrated door and wall solution, which will bring everyone a new home decoration experience.
Media: What new products did Mati bring to Guangzhou Design Week this time? Are new products designed to cater to the design channel?
Ouyang Gangjin: During this Guangzhou Design Week, we launched a door and wall high-end customization system, which is a high-end customization system that combines doors and walls to create a high-quality exhibition center.
Media: We understand that this is also the launch of Meng Ye·M series. Can you briefly tell us about the inspiration and creativity of this series?
Ouyang Gangjin: The Mengye·M series is a product created by us and a third domestic master, and this product is applied to high-end doors, walls and rock slabs. It is a very interesting series.
Media: Regarding the Mr. Design Love Ceremony, what significance does it have to your brand?
Ouyang Gangjin: This is one of the public welfare activities. We also participate in many similar public welfare activities. Therefore, the theme of Mr. Designer is very relevant to our Mati. We also hope that more people can join in public welfare undertakings and spread love.
Media: What is the layout concept of this booth? What do you want to highlight? Or what can visitors remember? Is there any unique IP or memory point?
Ouyang Gangjin: We use high-end door and wall design as the main concept, which will highlight the powerful interpretation of beauty and space concepts in the design.
Media: Consumption upgrades and market transformation. How to find the development direction of your own brand in the new round of transformation and upgrading? How will you improve the core competitiveness of the brand?
Ouyang Gangjin: In order to better cater to the current environment of market transformation and consumption upgrading, we at Mati have launched this new species series. I believe this series can empower and add value to our brand.
Media: Mati has been working in the designer channel for many years. What results have she achieved so far? Where do you see the future of the designer channel?
Ouyang Gangjin: The designer channel is a channel for our survival, and it is also an important part of our current new system.
Media photo
Mati's door and wall integrated series products break people's stereotypes of traditional doors and walls, with seamless transitions and simple techniques, creating a more natural flow for the home. Many viewers who walked in were attracted by Mati's fashionable, luxurious and modern design. They sat down to taste it carefully and feel the aesthetic experience brought by the space.
As a senior player in the ceramic tile industry, Mati once again interprets its unique understanding of design in an aesthetic way, and also brings a full range of diversified applications to modern homes to meet consumers' needs for fashion.
