On December 8, the 2021 new product launch conference of "Shiguangmei" Bode Precision Stone was held grandly at its Foshan headquarters. Qin Haisheng, General Manager of Bode Marketing Center, Zhang Hongbin, General Manager of Bode Precision Stone Division, Zeng Xingliang, Director of Public Relations and Intellectual Property Department, Ma Liquan, Director of Bode Precision Stone Division, Wang Qilin, Production and Technology Director of Bode Precision Stone, Bode Precision Stone Business Department Department Director Mao Yuejun and other business leaders attended the meeting. Witnessed by the news media, Bode Seiko Stone released its innovative artificial stone technology, and six industry-first new stone products were grandly launched.
Six new products are launched for the first time, and original technology achieves industry breakthroughs
As a leader in the stone industry, Bode Precision Stone has always adhered to the path of R&D and innovation. At this new product launch conference, Bode Seiko Stone once again unveiled the mystery of six new products, namely Lantes Black, Desa Gray, Bruges Gray, Payne White, Yunmeng Yellow, and Yunmeng Brown. Its innovative craftsmanship and unique texture have been recognized and recognized by Zheng Chengbiao, one of China's ten most influential designers and founder of Chengbiao Design Agency, Qi Zigang, executive vice president of China Stone Association, Luo Qing, vice president of China Building Materials Circulation Association, etc. It has definitely set off a new technological revolution in the field of artificial stone.
The six new products are made of high-quality selected raw materials with unique proportions and advanced technology, breaking through the shortcomings of traditional materials. The shape and surface can be customized , retaining the noble and elegant characteristics of natural stone. Compared with similar products, Bode Seiko's new stone products have significant advantages. They can not only be industrialized and standardized to produce quality and color differences, but can also be customized according to customer needs to achieve personalized specifications, thickness, and colors. Produced. In addition, Bode Precision stone has a uniform texture, good density, is not easy to break, has low loss, and has strong anti-fouling ability. Its paving and installation application technology system is mature and has high stability.
Wang Qilin, Production and Technical Director of Bode Seiko Stone, introduces new products
In 2021, Bode Seiko Stone developed two new series of water drop marble and supreme marble. Among them, the seventh generation product of the water drop pattern marble series uses CNC secondary molding technology. Through the automatic cloth distribution and secondary molding technology, the selected materials have undergone the ultimate evolution of excellent modern technology to form the water drop pattern effect, and the texture is in the shape of dots. It was spread all over the face, like the shape of raindrops. The eighth generation product of the Supreme Marble Series uses rock flow deposition technology. The product perfectly reproduces the classic, natural and elegant detailed texture and natural texture of natural stone from the luxury stone production area. It breaks the monotonous black, white and gray colors of traditional stone and adds space to the space. Adds a unique sense of softness and design.
The two major technological breakthroughs allow artificial stone to perfectly reproduce the detailed texture and natural texture of natural luxury stone, creating a precedent for artificial stone marble production technology. It has had a huge impact not only on Bode Enterprises, but also on the industry.
Six new precision stone products unveiled< /p>
Game-breaker + Keeper + Innovator
As the protagonist of this conference, Bode Precision Stone is a high-end brand of ecological, environmentally friendly and energy-saving stone created and launched by Guangdong Bode Precision Building Materials Co., Ltd. Relying on the strong strength and technical strength of the parent company, Bode Precision Stone has invested heavily in products, technology, talents, equipment, production, marketing, management, etc. Its production base is located in the Bode Precision Building Materials Ecological Industrial Park covering an area of 5,000 acres. At the same time, the industry's leading "Bode Stone Finishing Center" was built, covering an area of about 20,000 square meters. It integrates product research and development, precision production, finishing, application design and professional services. It is currently the largest professional stone production in my country. One of the enterprises.
When Bode founded the brand of Jinggong Stone, he saw the lack and confusion of branding, specialization, standardization and large-scale operations in the traditional stone industry. At the same time, he also targeted the gap in market demand for stone. Bode, who entered the field of stone, was not willing to follow the trend and was determined to create a new situation and model. "If you want to do it, be high-end, if you want to do it, be a brand." Bode Precision Stone has embarked on the road of stone R&D, production and sales as a game-breaker, a keeper, and an innovator.
"Precision + Innovation" is Bode's tireless pursuit. Bode Precision Stone introduces world-classStone production and processing equipment applies the most advanced production technology and innovative technology, and uses environmentally friendly and green high-grade raw materials to create industry-leading stone products, which are favored and popular in the consumer market. At the same time, Bode also leads technological innovation in the stone industry. Through scientific research and research by the entire technology R&D team, Bode Seiko Stone has broken through the previous technical bottlenecks in the stone industry and developed the industry's latest "new stone recycling molding technology", "stone negative pressure petrographic fabric technology", and "mixed lithification molding technology" , "Isostatic Pressing CNC Cutting Technology", "Nano Super Bright Polishing Technology" and other core technologies have achieved new technological innovations and breakthroughs in the entire stone industry, becoming a new milestone in stone innovation technology.
Ma Liquan, Director of Bode Precision Stone Business Department, introduced Precision Stone to the guests
Bode Precision Stone has the brand mission of becoming the world's "leading brand of precision stone" and "Chinese stone expert", and the brand goal of being "China's best stone brand". Through systematic construction and professional operation, it promotes It has promoted the healthy development of the entire stone industry and become a high-end stone brand in China.
After several years of development, Bode Seiko Stone has established a rich product system, covering Seiko marble, Seiko quartz stone, Seiko inorganic stone and various stone pillars, lines, carvings, parquets, door frames, handrails, railings, countertops, arcs, etc. Boards, artistic modeling components, fireplaces, handicrafts and other special-shaped and supporting products.
Bode Seiko Stone is renowned in the industry for its technological innovation and product innovation, and is committed to the research and development of high-tech products. With its strong technical accumulation accumulated through deep cultivation in the field of stone, Bode Precision Stone participated in the drafting and formulation of national standards for artificial stone, achieving a breakthrough of "0" in the national standard for artificial stone products in my country; participating in the compilation of the national "Green Product Evaluation·Stone", Improve the level of green manufacturing in the stone industry.
Dialogue Media: Insist on innovation, empower each other, and achieve great development
Reporter: As we all know, artificial stone and natural stone are both surface decoration materials. Could Mr. Wang please tell us what technological breakthroughs this new product has? Compared with natural stone, what are the core advantages of this new artificial stone product?
Wang Qilin, Production and Technical Director of Bode Seiko Stone
Wang Qilin: This year we have developed two series of new products, one with water drop pattern and the other with supreme marble. In fact, the concept we pursue has always been the saying, "from stone to stone". Therefore, our artificial stone has unique advantages over natural stone in terms of decoration, physical properties, and chemical properties. It can shield some of its own flaws to improve the performance of our products and provide a better Applicability to improve home conditions.
Reporter: The traditional business model of the artificial stone industry is low investment, low cost, low price, volume for market, and brand building is relatively vague and confusing, but this model has long been outdated; Bode Artificial Stone has been operating for several years , what is the current innovative operating model? Please share it with Mr. Zhang.
Zhang Hongbin, General Manager of Bode Precision Stone Division
Zhang Hongbin: I will talk about the operation of Bode Seiko Stone from the following aspects.
First, strengthen the operation of the brand. At present, we adhere to the Bode brand, which is a foundation for the operation of Jinggong Stone, a basis for our nationwide promotion, and a basis for our brand development. Therefore, we make full use of Bode's core advantages of technological innovation and Seiko quality, so that Seiko stone can further enrich Bode's product matrix on the basis of ceramics, and form a good cooperation and complementarity with ceramic tiles. A lot of potteryPorcelain companies do not have artificial stone business, so artificial stone can be used as a powerful weapon for Bode's differentiated marketing. Artificial stone and ceramic tiles form a good marketing ecology of coexistence and symbiosis within the Bode system. At the same time, artificial stone can carry out powerful marketing with the help of Bode ceramic tile business's global outlets and superior channel resources.
Second, Bode Seiko Stone is the drafting unit for many national standards. We have a standardized demonstration production base in Yangxi base, and we have a complete and large-scale production and processing center. On this basis, we use the advantages of technical resources to form a benchmark, form a reference through benchmarking projects, and cover the national market from point to point.
Third, deepen the construction of urban partners and form a long chain by stabilizing agent channels to achieve win-win cooperation.
Finally, strategic centralized procurement is always a lever. We will increase cooperation with real estate companies and commercial complexes. In terms of sales, we have a good market share across the country.
Our fine stone has product advantages, technical advantages, and production advantages. We also have a very complete supporting service system. We are making simultaneous efforts in R&D, production, sales, channels, and brands.
Reporter: Bode now has three major product systems: ceramic tiles, artificial stone, and crystal corundum, three different materials. How does Bode position these three products in marketing? What role does Bode Seiko Stone play in this? Combined with this new artificial stone product, what will be the focus of Bode Seiko Stone’s next channel development?
Qin Haisheng, General Manager of Bode Marketing Center
Qin Haisheng: Bode is the earliest single brand to enter the field of artificial stone in the entire industry. Our current products cover a series of products such as precision stone, crystal corundum, ceramic tiles, rock slabs, ecological stone, etc. For these products, throughout the entire sales process, we focus on achieving mutual empowerment between products and reducing internal involution within the company. We have a relatively clear positioning in this regard.
During the entire sales process, Seiko Stone will be more oriented towards high-end spaces in commercial real estate, and some space applications in real estate, such as fine and luxurious houses; for C-end home decoration, it will be more oriented towards luxury homes, high-end Decorated walls and floors, as well as general home decoration accessories. Jinggong Stone's products cover walls, floors, window sills, washbasins, skirtings, threshold stones, etc. They have a variety of application scenarios and can be either main materials or auxiliary materials.
For different consumer groups, we have different channels, including engineering channels, agent channelsDao et al. Generally speaking, Seiko Stone mainly targets the mid-to-high-end market. This positioning can be symbiotic and shared with Bode ceramic tile sales business in terms of channels.
Since its establishment in 2002, Bode has been focusing on product innovation and precision workmanship, and has won the recognition of a large number of mid-to-high-end consumer groups, including designers, owners, and engineering customers. In terminal sales, we take advantage of the unique technical advantages of fine stone, especially its outstanding advantages compared with natural stone, to form strategic complementarity with crystal corundum and ceramic tiles.
In the future development, artificial stone will also be an important business for Bode. There are three main reasons. First, in recent years, with the requirements of the country's new environmental protection policies, such as the advancement of the "double carbon" strategy, ceramic tile companies and natural stone companies have been subject to certain development restrictions. Because whether burning coal or natural gas, they all occupy a large carbon index, but our artificial stone industry has a much smaller relative carbon release, which is in line with the country's requirements for industrial development. Secondly, large-scale mining of natural stone will cause damage to the ecological environment. Artificial stone can not only restore the texture of natural stone, but also has better quality. More importantly, it is more environmentally friendly and green, leaving a beautiful ecology. To us, for our descendants. From the perspective of industrial upgrading and contribution to mankind, Bode deserves to vigorously develop artificial stone. Third, for Bode's entire business transformation, as a leader in mid-to-high-end building materials, we must continue to optimize and upgrade the industry in conjunction with the country's current major policies. At the same time, we also hope to go further in product innovation and quality. Drive the entire building materials industry to achieve a qualitative improvement and leap, and lead the Chinese building materials industry to the world.
Reporter: We all know that technological innovation and product quality have always been Bode's advantages. Now in the new market environment, what are the future development directions of Bode? In what aspects will an upgrade be made?
Qin Haisheng: In the current environment, we will work in the following directions.
First, we will definitely stick to the path of product upgrading and innovation. Our current main products include artificial stone, crystal corundum, rock slabs, etc.
Second, improve channel construction. Increase the share of the mid-to-high-end market, strengthen the development of commercial real estate projects, and increase the penetration rate of the home furnishing market. With the continuous optimization of products and the continuous upgrading of applications, I believe we will make a big difference in the home furnishing market in the future.
Third, in the domestic market, we will further deepen our channels. In the past, Bode started with high-end products such as fine jade, and its sales network was mainly concentrated in first- and second-tier cities, as well as third- and fourth-tier coastal cities with relatively developed economies or strong spending power. With the rapid development of the country's economy, the economies of the mainland, including the northwest and northeast, have achieved rapid development.With the development, some new consumption levels are also constantly improving. At the same time, everyone's recognition of this domestic product and national brand is constantly improving. I believe that our Bode brand and Bode's products will definitely develop greatly in the domestic market.
