At the Ceramics Spring Expo on April 18, 2021, Jinke Ceramics introduced a new generation of innovative products-Xingyao Slate Series, and held a grand new product launch conference at the Jinke Ceramics headquarters. In addition to the group marketing general manager Xian Jiantang, Jinke ceramic tile brand general manager Liao Wenqi, group marketing general manager Xian Tonghua, group product research and development director Liao Shijie, Jinke brand deputy general manager Zhao Fujun, Fu Jide and many other senior leaders attended the new product launch conference. In addition to attending, YOYO, Chief Operating Officer of Jinke Tile Jintang Award National Alliance, Wang Zhike, Managing Director of Foshan Tuowei Interior Design Co., Ltd., Zhang Yingquan, General Manager of Tencent Home Ceramics Platform, Wang Xin, Jinke Brand Excellent Service Provider, and more than 20 Guests from home media and industry friends gathered together to witness the iteration and upgrade of Jinke ceramic tiles and discuss the "Definition of Quality Life".
(theme screen image)
(Conference Panorama)
At the beginning of the meeting, Liao Wenqi, general manager of Jinke Brand, took the stage to deliver a speech. Mr. Liao said: The new generation of black technology products has created a new revolution in space application effects. It is shining and reborn. Making good products enter thousands of households depends on the support of Jinke’s core customers across the country!
A new slate decoration area has been set up on site, exuding boundless charm, providing multiple perspectives for everyone to understand the Jinke brand, and also representing the Jinke brand's pursuit of quality life.
(Liao Wenqi, General Manager of Jinke Tile Brand, delivering a speech)
(Product display area picture)
Brand development is inseparable from brand positioning. The iterative upgrading of the brand cannot only pay attention to the superficial meaning, but also needs to give the brand market responsibility. The demands of the times in the ceramic industry, the trend direction is changing every year, and new consumption concepts emerge. In addition to consolidating the original advantages of product performance, price, and design, winning the favor of young people in the current era is to enhance the core competition of the brand. the most important focus.
(Vice President of Jinke Ceramics Fu Jide explains the brand upgrade)
From the first product concept to the introduction of revolutionary process technology, Jinke Ceramics relied on its brand strength to break through the technical difficulties of the current product series in the market, and launched the Xingyao series of products that are comparable to high-quality natural stone to further enhance consumers' space applications. experience, bringing ultimate enjoyment.
The new series of Xingyao slate products launched this time are based on rare stones and restore the excellent appearance of rare stones. Through the combination of materials science and optical technology, they use continuous reflection and refraction of light under different densities. , interference creates a flashing effect, reproducing the crystal texture of rare stone.
(Group Product R&D Director Liao Shijie explains the Star Slate Series)
(Xingyao series product release)
In order to express gratitude for the trust and support of every colleague on site, Jinke Ceramics specially prepared a unique brainstorming session for on-site customers. The opinions of industry leaders collided and intertwined with each other, expounding the "Definition of Quality Life" and in-depth analysis of the development trend of the ceramic industry in 2021. Jinke sincerely hopes to join hands with every partner to reach the peak of our career and create another technological legend!
(Group Marketing General Manager Xian Jiantang took the lead in expounding the "Quality of Life"Definition》)
(Thinking collision of big names)
(Quality Life Spokesperson Award)
The product strength and innovation of the Jinke ceramic tile brand have demonstrated a new concept in the industry. "Young people with attitude and better quality of life" are no longer restricted by age, and differentiated products meet the core needs of users. Jinke Ceramics hopes that the future home life will be more leisurely, younger and of higher quality. Let us look forward to the future together!
(group photo)
