83% of the information humans obtain comes from vision. Visual VI often determines consumers’ first impression of a brand, and its importance is self-evident.
In order to cater to the changes in user aesthetics and better express the brand attitude of Qiangpai, Qiangpai Ceramics officially launched a brand image refresh and upgraded the brand VI (Visual Identity) visual recognition system across the board.
Visual upgrade: focus on brand rejuvenation
Positioning: A simple, comfortable, luxurious and rational ceramic tile brand
Qiangpai will launch a new VI from now on, and use the new LOGO image to reflect the brand concept of pursuing the ultimate user-centered experience. Changing the previous tough style, the new VI image is more fashionable and atmospheric, moving from "ceramics" to "tiles", clarifying the brand and product positioning of strong brands, focusing on simple, comfortable, light luxury and rational ceramic tile brands, and improving brand development to the next level.
Font: young and energetic, light, luxurious and simple
This VI image system upgrade simplifies the font lines and adds youthful vitality, luxury and simplicity to the brand temperament, which is closer to the current market mainstream and the aesthetics of the times. It also explains the strong brand’s brand attitude of advancing with the times and constantly upgrading. .
Color: classic black, exquisite gold
In terms of color matching, choose light and luxurious gold with classic black. Black is a classic neutral color with a sense of luxury, representing authority and elegance and will never go out of style. Gold is the most representative embellishment color of light luxury. It contrasts with black to form a color contrast, adding an element of light luxury and sophistication.
Advertising slogan: Good quality, hard truth
To cater to the new trend of brand marketing, starting from the user's thinking, the new advertising slogan of Qiang Brand is released simultaneously. The new advertising slogan of Qiangpai Ceramics is: Good quality, the last word.
On the one hand, Qiangpai has always believed that good quality is the foundation of a brand's survival, and it is also the last word for users to choose ceramic tile products. On the other hand, the hardness of ceramic tiles determines the key properties of ceramic tiles. "Hard" expresses the firing time of Qiang brand's products from the side., temperature, press tonnage, material fineness, etc. all have strict standards. The hardness is strong and the durability of the product is also strong.
Brand Upgrading: Creating Sustained Competitiveness
The renewal of the VI system is not only an upgrade of the visual image, but also an upgrade of the brand strategy.
Qiangpai Ceramics has always advocated a simple and comfortable attitude towards life, and does not like to use complicated lines and shapes. This upgrade is actually a qualitative change based on the original brand positioning.
The upgraded Qiang brand style is more refined and restrained than before, more elegant than simplicity, more free than luxury, and an aesthetic style with rationality and warmth.
In 2021, Qiangpai Ceramics officially launched a new VI image. This move further promotes the rejuvenation of the brand, enhances brand influence, and opens a new chapter in brand building. This marks that Qiangpai will continue to innovate and bring more benefits to consumers. Young and dynamic products and experiences.
In the future, Qianpai will comprehensively promote the implementation and integration of the new VI in terms of brand promotion, product packaging, store construction, and channel deepening.
The foundation of change is to find the right direction. Qiang Brand will continue to work hard and improve in response to market innovation and development. What has changed in this upgrade is the brand image, but what remains unchanged is the original intention of Qianpai Professional to focus on good quality, and the persistence of the brand's core value of providing high-quality home design, product services to global users.
