"I have a dream: to change people's view that the ceramic industry is a traditional industry, insist on creating perfect products with innovation, and serve the world with global Deploy strategies with a new perspective, enrich the brand connotation with various elements of 'new discovery and new life', and rise in the new round of competition."
——Kong Qingyuan, general manager of Newvent Ceramics
"I run restaurants + design and decoration + custom home + building materials and other businesses. Ceramic tiles should be the most traditional business, but today , I gained a new understanding of it, a new discovery, the hope found in Newfound.”
——Lin Tianwei, Guigang dealer of Newfound Ceramics
……
On October 16, the Youth and Trendy "NEW" - 2020 Newfound Trendy New Product Carnival was held at the Newfound Tile Showroom Headquarters. More than 100 outstanding dealers and media representatives from all over the country attended the meeting. The Newfound brand officially started operations on August 19, 2013. In just seven years, it has continued to change. In terms of products, it has ranged from micro-powder tiles to screen printing to marble tiles to inkjet marble tiles. , modern antique bricks, and now the newly launched large-size slate; in terms of brand image, great changes have also taken place from the beginning, including the LOGO, headquarters exhibition hall, terminal exhibition hall, etc... All of this symbolizes the vitality of the brand. , also because there is a young force behind it.
Conference site
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At the event, Kong Qingyuan, general manager of Newvent Ceramics, first expressed his gratitude to the dealers and media friends who came from afar. Then, he gave a detailed explanation on the planning ideas of this conference combined with the brand's "NEW" image upgrade. He roughly summarized the following three points:
NEW FINDדNew Image”< /p>
It is reported that Newfound's original logo was based on the "Sydney Opera Theater in Australia" as the design prototype. The English trademark NEW FIND is translated as "new discovery" in Chinese, and the homophonic translation is "Newfound". NEW stands for novelty, freshness and innovation. Innovation is the source of the brand and the driving force for continuous development. FIND means discovery, exploration, and research. Young people are good at discovery and dare to explore and study new things.
Newfound logo 2020
In 2020, the Newfound logo has been completely upgraded. It uses a "two-dimensional + monochrome" flat design to present a lighter, simpler and high-end sense. It reduces complexity and simplicity to strengthen the brand impression, so that everyone can see it at a glance. You will remember Newfound when you go up there. In addition, its new products, showrooms, and terminal stores are also constantly changing and upgrading.
NEW FINDדYounger”< /p>
As the successor of a ceramic brand, Kong Qingyuan is called the "Second Generation of Ceramics" in the industry. When he first entered the ceramics industry, he "spent" on the production line for more than two years. In his recollection, he said: “ Newfound has very high requirements for product color, layering, and clarity, which require repeated debugging. It also has almost strict standards for product raw materials, production processes, quality inspection, and packaging. , so working overtime is common. "This is the reason why the product quality is excellent. When he started to enter the first-tier market, he now travels to visit old customers at least once a month, striving to shoulder the corporate mission of "treating each other with sincerity, quality first, and continuous innovation." Moving forward, he also influenced the young team under his leadership.
Kong Qingyuan, general manager of Newfound Ceramics, gave a speech at the event and media interviews
NEW FINDדNew Trend”< /p>
In 2020, despite the impact of the epidemic and the change from coal to gas, the production base of Newfound Ceramics started production on April 15, and successfully became the first batch of ceramic companies in Jinli Industrial Zone to complete the switch from coal to gas, and followed the industry In line with the pace of fashion, we constantly develop and produce a variety of new products in response to market trends. For example, breaking through the size restrictions of traditional ceramic tiles, a series of new products with a large size of 750×1500mm are shockingly launched, which can not only enhance the spatial vision, but also bring benefits to home decoration and industrial clothing designers. More inspired creations. Another example is the "3+1" series of Newfound ceramic tiles grandly launched at today's event, which are Mecca series, Yuexiangjia series, Anjia series and slate series. Kong Qingyuan gave a brief summary of the new product research and development process: "We must not only stay in line with international standards, integrate with Italian design, and constantly introduce new products, but also strive to have both product color and ceramic tile quality, both of which are indispensable."
The corner of the "Spring, Summer, Autumn and Winter Space" on the first floor of Newfound's new exhibition hall
“We have been changing, but what remains unchanged is the guarantee of product quality and assistance to dealers.” Kong Qingyuan’s speech, showing the feelings of a helmsman and the height of thinking about the development direction of the industry and brand.
2< /span>
In the new product launch of Newfound Ceramics, rich elements such as sitcoms, violin performances, sports catwalks, and water jet fan shows were very creatively inserted, and the period was also interspersed with the designer’s speech, presented by Newfound Peng Jinsheng (Director of Foshan Mennuo Building Materials Co., Ltd., China Registered Senior Interior Designer, Vice President of Foshan Interior Design Association), representative of product design and application partners of special ceramic tiles, gave a speech. This is also an innovative event model that makes the press conference less formalized, the event flow is smoother, and the progressive and exciting content is even more fascinating.
New product launch session
It is reported that the first-generation dealers who followed Newvent tiles all the way were also present at the conference, such as Changsha, Taizhou, Nanning, Puning, etc. Because of their persistence in the brand, Newvent Ceramic tiles occupy a place in the local market and have a good reputation. Therefore, after the new product release session, there is a sharing session with outstanding dealers, including Alan Zhou, the dealer representative from Guangzhou Newfound Ceramics, and Sun Ke, the dealer representative from Hebei Baoding Newfound Ceramics.
Media interviews with Newfound ceramic tile dealers
Subsequently, a group of media representatives also seized the opportunity to interview Newfound tile dealer Wang Xiangfeng in Shijiazhuang, Newfound tile dealer Lin Tianwei in Guigang, Liang Minguang, Newfound tile dealer in Cenxi, Puning, Changsha and other Newfound tile dealers. Tile dealer representative. They all said: Newvent Ceramics has a strong production chain and R&D customization capabilities. Both brand positioning and product cost-effectiveness meet the requirements of our local market. Now the brand is moving in a younger direction and is also doing its best to develop multiple channels. Endorsed.
The next step is the highlight of this carnival - "For new products, popular products will not be allowed to go GO GO~&rd"The ordering meeting was a colorful event, and agent partners were very enthusiastic and called to place orders for their favorite new products.
Before the afternoon ordering meeting, Zhang Runsheng, marketing consultant of Foshan Newfound Ceramics, also gave a speech on Newfound's design and marketing management system to the dealers present. "One thing, a group of people, one heart, we will do it. We firmly believe that the world is different because of synchronization, and more exciting because of differences." We believe that Newfound Ceramics will be different and more exciting on the way forward in the future. .
（Text/Maoran）
