Text/Catran
Recently, the 18th Young Guns (an award that selects the recent works of emerging graphic designers under the age of 30 around the world) announced the shortlist. Among them, China holds 3 seats, and the shortlisted works are by Hangzhou designer Liu Xiaomei, Hong Kong designers Mak Wai-hsien and Chan Wickham.
Chinese character works shortlisted for the 18th Young Guns
(From Young Guns official platform)
Human beings are visual animals, and aesthetic display is now an artistic need that expects to be taken seriously in the hearts of young people. Brands that are about to participate in the 35th China (Foshan) International Ceramics and Bathroom Expo (hereinafter referred to as the "2020 Autumn Ceramics Expo" or "Autumn Ceramics Expo") will also use their best efforts during this period. The exhibition highlights are previewed through posters or short videos, which are like appetizers, stimulating the "appetite" of the audience.
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Poster
True knowledge can be seen in the subtleties. There is a kind of beauty called other people’s beauty, even if it is announcedPosters give people the pleasure of enjoying beauty.
1. Ouya Enterprise "Discover the Beauty of Life"
Ouya Enterprise’s promotional poster< /p>
Since the image was fully upgraded in 2017 and the brand slogan was redefined as "Discover the Beauty of Life", Ouya Enterprises has taken "Discover the Beauty of Life" as its goal and implemented it to the end. It is reported that Ouya Enterprise will spread the "beauty of life" at the 2020 Autumn Ceramics Expo through performing arts displays, new product promotions, game interactions, and online celebrity live broadcasts. For example, the theme of "new product promotions" is to continue the beauty of nature with nature; The theme of "Game Interaction" is to find the beauty of Ouya...Forms are intangible, while objects are tangible. Promotional posters can vividly transform the intangible into tangible.
2. Shun pyroxene plate "seeing beauty in rocks and coexisting with nature"
Shun pyroxene platePromotional poster
Do you still remember that when Shunhui Ceramics’ new exhibition hall was unveiled on October 18, 2018, tens of thousands of people besieged the Huaxia Ceramic City? At that time, in addition to the presence of film and television superstar Li Bingbing, there was also the Shunhui headquarters exhibition hall reinterpreted by Italian designer, independent architect and curator Barbara Brondi...Pragmatic, calm and low-key Shunhui ceramic tiles, every time The "debut" did not disappoint, and the opening ceremony of the new exhibition hall of Shunxian Slab 2020 and the 2020 press conference of Shunxian Slate will be held on October 15 with the theme of "Beautiful Rocks and Natural Symbiosis" It is even more exciting. It is reported that the 2,800-square-meter international exhibition hall will be in full bloom, and hundreds of slate series products will be unveiled...
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Exhibition Hall/Booth Design
With the improvement of the public's visual aesthetic level, you will find that any store of a well-known international brand, or an online celebrity check-in holy place that has attracted much attention in recent years, can be called a modern art museum. Ceramic brands are no exception. New exhibition halls or booths of ceramic brands that can be called modern art museums are not necessarily designed by big-name foreign designers. More brands choose to cooperate with powerful domestic designers when building exhibition halls or booths, such as Cai Zhuyuan in the Foshan design industry. , Wang Zhike, Zhu Libiao and others are the partners they often cooperate with. They have been upgraded and debuted through exhibition hall or booth design, just like the ceramic industry, which is slowly rising.
1. Brands that have “risen” due to design in recent years< /span>
In the past few years, brand exhibition halls that have made their grand debut during the Foshan Ceramics Expo and successfully attracted onlookers include the Qili Sand Tile Headquarters Complex which opened in October 2017. There are the Shunhui Ceramics Headquarters Showroom that opened in October 2018, the Huiya Tile Global Marketing Center and the Guanxingwang Ceramics "Future "Home" Yashe Life Museum……
Qilisha tiles and Huiya tiles that once successfully attracted onlookers Brick, Guanxingwang Ceramics
There are more ceramic brands that have attracted attention due to their participation in the exhibition. As the author wrote during this year’s Tanzhou Exhibition"Tanzhou Ceramics Exhibition@Discover: What kind of display Design can catch people’s attention? 》The ceramic brands in the article (Hongyu Ceramics, Guanzhu Ceramics, Yinuo Ceramics, etc.). At this time point, the ceramic brand that became a holy place for Internet celebrities to check in successfully attracted the attention of visitors and became a hot spot of communication during the exhibition.
Eno Ceramic Tiles, Hongyu Ceramics, Guanzhu Ceramics and other brand booths
It can be seen that the quality of the ceramic brand exhibition hall or booth that can catch the eye during the exhibition has become one of the important factors in attracting interested customers.
2. What are the design highlights of the brand exhibition hall/booth during the 2020 Autumn Ceramics Expo?
There are two situations in the ceramic tile application design space. One is that subsequent soft furnishings and furnishings need to be mobilized to match its existence, and the other is that no matter how the space is,No matter how you match it, it will blend perfectly with it. So, what are the new exhibition halls of ceramic brands that will debut during the 2020 Autumn Ceramics Expo? Where will the highlight be?
(1) Geshi Ceramic Tile Brand Upgrade
Geshi Ceramic Tile New Exhibition Hall Rendering
On October 19, at the Geshi Ceramic Tiles brand upgrade conference, fashionable man Simon Yam will visit the new Geshi Pottery Tile Exhibition Hall. In addition to this hot notice, it is reported that Geshi Ceramic Tiles has also spent tens of millions on fashionable upgrades to the exhibition hall, which was designed by Deng Xiaoli, design director of Guangzhou Jimei Design Engineering Co., Ltd., continuing the "fashion, elegance, modernity, simplicity, and texture" "Based on the style, more novel display concepts and display techniques will be incorporated to show a more distinctive image, a higher-end design sense, and a more modern and fashionable shape. With the star effect + the role of international design celebrities, the early preview effect of the Geshi Ceramic Tile Upgrade Conference has been achieved.
(2) Yujia New Chinese Tile Booth
Yujia New Chinese Tile Booth Rendering
How to continue and demonstrate the brand positioning of the new Chinese style? The author believes that Yujia New Chinese Ceramic Tiles is the ceramic brand that can best adhere to its positioning. It is reported that Yujia’s new Chinese-style ceramic tiles will be exhibited at the 2020 Autumn Ceramics Expo. The booth will use the classical architectural aesthetics of the Song Dynasty and the artistic method of complementing virtuality and reality to build a simple and elegant space. It will use the language of classical Chinese aesthetics to interpret it with modern design techniques. …Will it become a popular check-in destination for Internet celebrities in this exhibition hall?
(3) Bode Seiko Building Materials Booth
Bode Precision Building Materials Booth Rendering
As for the hot spots at this Ceramics Expo, I believe everyone will talk about "rock slabs" at the same time. How to display rock slabs on the booth? Bode Seiko Building Materials revealed: On the Bode high-gloss stage, the single products slowly unfolded in a curtain-drawing manner. The large-sized Beili crystal corundum and Bode ecological slate new products extremely restored the details of top rare stones, with the shape of dominoes. The form is presented to the audience. The excellent continuous pattern background creates a simple space in the sense of lines, and the details are moving and eye-catching.
(4) New exhibition halls for other emerging ceramic brands
Real photo of Shenke Tile Exhibition Hall< /p>
Not long ago, Guo Caihong, marketing director of Romantic Ceramics, said thisAnalysis: Because the epidemic has affected most of the year, the Foshan Autumn Ceramics Expo will become a focus. From our internal data analysis, there will be many interested agents arriving from all over the country, so brands are willing to Invest in upgrading the exhibition hall or participating in the Ceramics Expo. In fact, not many ceramic brands renovated their exhibition halls during this Ceramics Expo. Most of them carried out partial transformation of the exhibition halls based on the launch of new products such as rock slabs, similar to Romantic tiles, Qianghui Ceramics, Shenke Brands such as tiles and ceramic tiles willmake large-scale changes, which will attract more attention from visitors.
Before these new exhibition halls are about to be "emerged", there is a design language that I believe everyone has paid attention to in recent years, it is called "immersive experience". It is reported that during this conference, the renovated exhibition hall of Qianghui Ceramics will be based on modern and simple style, using diversified aesthetic embellishments and immersive design layout, in line with "use fine ceramic tiles to make The brand concept of "lifelong friends" creates a more innovative, expressive and fashionable display experience space, conveys new concepts of fashionable life that are more in line with the needs of modern consumers, and comprehensively improves the consumer experience in the store from the headquarters to the terminal. In addition, Qianghui Ceramics will also hold the "View Design, Build the Future" Shanghai International Design Week Foshan Station and the Launching Ceremony of the Ingenuity Design Award on October 18, focusing on design and gaining a head start.
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Without copying or imitating, what ceramic brands will be on the same screen as profound aesthetics and meet the needs of visual animals? Please make a prediction in the message area, and the author will verify it with you from October 18th to 22nd!
Author: Maoran
