Mentioning Chinese ceramics,
I believe everyone is familiar with it.
Mentioning Chinese ceramic companies,
I believe everyone will think of Oceano, which has gone through ups and downs for 22 years.
Oceano Ceramics Co., Ltd. was born in 1998 and established in 2000. Over the past 22 years, it has successively created industry-breaking ceramic tile products such as Crystal Cube, IC Microcrystal, Marble 3T, and Royal Jade. It has It has nearly 200 R&D and achievement patents and won 400 awards including the Top 500 Asian Brands, the Top 100 Foshan Enterprises in 2020, and the Foshan Municipal Government Quality Award.
From an experimental manufacturing plant to a brand of a listed company, from only producing ceramic tiles to providing overall space solutions, and becoming the core supplier of large real estate companies such as Country Garden, Vanke, and Evergrande, serving more than 100 world-renowned large-scale projects , 500 large-scale municipal projects, and has become the first choice brand for tens of millions of families. Oceano Ceramics has created an industry myth in 22 years.
Let us take a look at the difficulties and opportunities that Oceanno has encountered on the road to entrepreneurship over the years, and explore the key to Oceano's success from a different perspective.
Oshennuo is the preferred supplier of the top 500 Chinese real estate development companies
Dare to be the first and focus on innovation
In 1998, shareholders of Keda Ceramic Machinery Company invested in Oceano Ceramics and acquired Sanshui Huali Ceramics Factory. When the company was founded, it mainly served the research and development of Keda ceramic construction machinery. Although the first generation of ceramics companies in the market were already emerging at that time, before 2000, it was an adjustment period before the rapid growth of China's ceramics industry, which provided space and fertile ground for Oceano to enter the market and flourish in the future.
Over the years, my country's building ceramics industry has developed very rapidly. According to relevant data, China is now the world's largest producer, consumer and exporter of building ceramics.
As the benchmark brand of Chinese ceramic tile companies, Oceano Ceramics has always adhered to the spirit of "dare to be the first, focus on innovation, seek change and enterprising, and be prepared for danger in times of peace". In addition to focusing on technology and product quality, it has also begun to focus on its own development. Trends, focusing on various innovations and management upgrades. It has achieved remarkable results in project promotion, capital operation, technological innovation, management improvement, team building and other aspects, achieving sustainable development of the company's scale and brand.
Osino Foshan Headquarters Production Base
In terms of product research and development, Oceano maintains its innovative vitality through an eight-dimensional integrated research and development model including creative design, technology research and development, design research and development, and production research and development. In 1999, Oceano's full-body porcelain polished tile "Yuhua Stone" produced by a new process of large-grain three-dimensional cloth was launched. It was a symbol of product innovation in the industry and a testament to Oceano's ceramic technology leadership and corporate strength.
Pursue change and be enterprising, and be prepared for danger in times of peace
After 22 years of intensive iteration, Oceano has the world's leading ceramic tile R&D and production technology. Each new generation of new products has been continuously upgraded in product effect, and has successively launched porcelain glazed tiles with high light transmittance and high whiteness, and ceramics with antibacterial functions. Bricks and other innovative functional products.
Oceano Ceramic Tile Application Space
Behind this is the strong scientific research and technology support that Oceano invests in huge amounts every year. Over the years, through its continuous pursuit of technological innovation, Oceano Ceramics has developed into the world's largest I&I architectural ceramics R&D center with more than 10,000 square meters of production bases in Foshan, Guangdong, Jingdezhen, Jiangxi, and Tengxian, Guangxi. Workstation, national enterprise engineering technology center, a powerful R&D enterprise with more than 150 senior technical experts all year round.
Oceano I&I R&D Center
Of course, Oceano will not be satisfied with technological innovation alone. 98% of these corporate executives have a bachelor's degree or above and the average age is no more than 40 years old. They began to think about another layer of value that ceramic tiles can bring to people's lives. Boldly wanting to change people's stereotypes about "ceramics", in 2000, with the changes in modern people's life concepts and ways, Oceano proposed the business concept of "ceramic fashion" to sublimate ceramic consumption into an art of life. Meet the individual needs of consumers.
OshenNuo Ceramic Fashion Theory
From "Keda brand polished tiles" to "domestic high-end customized ceramic tiles", Oceano not only allows thousands of residents to enjoy the unique charm of high-end customized ceramics, but also uses practical actions to prove its strong brand potential. , and the unique creativity of "seeking change and forging ahead, being prepared for danger in times of peace", have established a firm foothold in the ceramic industry, and deserve to be a pioneer in the industry.
From only producing ceramic tiles to providing overall space solutions
With the continuous upgrading of the consumer market, the post-8090 generation has become the mainstream consumer group in the current market. They have a very strong demand for "integrated shopping and one-stop service", which means that in the future, home furnishing manufacturing companies will not only Product design and sales, but need to provide after-sales service and other follow-up services to obtain more added value.
In order to adapt to the market, Oceano not only gradually expands its categories and innovates in product applications, but also takes the overall home design as a guide to provide consumers with complete solutions and a new consumer experience.
Oshenno terminal store
In 2016, Oceano's big cloud business system, which took three years of independent research and development, was implemented in terminal stores across the country in stages, kicking off the upgrade of terminal ceramic tile consumption experience.
In 2017, the first Oceano Tmall O2O new retail physical flagship store opened in Chengdu, marking the beginning of Oceano's marketing strategy from digital transformation to new retail services.
In 2018, Oceano relied on the large cloud business system to creatively propose the first new retail service content standards and service efficiency standards in the construction and ceramics industry. At the same time, hundreds of physical "smart stores" across the country were renovated and launched . It breaks through the boundaries of ordinary space and realizes the comprehensive improvement of consumer experience with the help of three-dimensional extension of space, time and function.
Xiamen Oceano International Pavilion
From the creation of Yuhua Stone, Van Gogh’s artistic crossover, Casaro’s international luxury, to the launch and implementation of the Big Cloud Merchant Project, the O2O ceramic tile new retail model, and now smart stores all over the country, Oushen No matter whether it is product research and development or brand operation and service, it isBe the first to sound the rallying cry for progress, become an innovative benchmark enterprise in the industry, and drive the industry forward with its own innovation and development.
"Towards a better future" - this is Oceano's determination to carry out its own mission and realize its great vision. In the future, Oceano will still keep in mind "Dare to be the first, focus on innovation, seek change and enterprising, With the spirit of "Be prepared for danger in times of peace", the proportion of investment in design and services will be increasing, and more diversified and trendy products and services will be used to bring a better home life to millions of families.
(This article is provided by the enterprise)
