September 7-8
2020 Wrigley Tile Business School 14th
Training meeting and Beijing-Hebei provincial-level joint promotion meeting
It was grandly opened in Shijiazhuang, Hebei Province on September 7
Multiple quality gifts
Just for consumers
Build one
High quality and good looks
A more secure and safe healthy home space
01——New Product Empowerment Smart Win Terminal
Wrigley Tile Business School’s 14th Training
The lecturers at this training meeting are all from the Wrigley Ceramics headquarters. There are Mr. Wu Bintao, marketing manager of Wrigley ceramic tiles, Ms. Gao Xing, manager of application department, and Mr. Huang Kai, customer after-sales manager. I believe this is a learning and visual feast!
Wu Bintao, Wrigley Tile Marketing Manager
First of all, Manager Wu of Wrigley Tile Marketing Department brought to everyone the course "The Power of Brand", sharing Wrigley's newly upgraded brand culture and positioning with the students; and expounding Wrigley Tile's annual layout in terms of brand promotion. How to improve the brand's influence on the terminal, and explained the brand's latest public relations work and terminal assistance to the students!
Gao Xing, Wrigley Tile Application Department Manager
As a terminal sales elite, how to introduce Wrigley ceramic tile products to customers and how to convince customers to trust Wrigley ceramic tile products requires that you have a certain understanding of the products! The senior manager of the application department of Wrigley Ceramics brought you the "New Product Knowledge Matrix Lecture Notes" course, and gave an in-depth explanation of the design concept of new products of Wrigley Ceramics. With this new ceramic tile product, the selling points have been refined from the perspective of design and application, so that terminal personnel have a complete set of product language, allowing terminal personnel to more professionally present the product characteristics and value of Wrigley ceramic tiles to customers. In addition, the senior manager also learned from the "Product ApplicationThe course "Explanation with + Exhibition Hall Style" combines the products of Wrigley ceramic tiles, showing the design matching and exhibition hall style matching of Wrigley ceramic tiles to terminal students, providing students with reference value in future sales.
Huang Kai, Wrigley Tile After-Sales Senior Training Lecturer
After-sales service has always been one of the most important aspects of the marketing process for dealers. When solving some after-sales problems, it is inevitable to encounter difficult customers. Therefore, Mr. Huang, the senior training instructor of Wrigley Tile After-Sales Training, explained the course in detail to the students - "After-sales + Large Slab Laying Precautions + Ceramic Tile Production Process". In this course, the students not only learned how to deal with the ceramic tile laying tape After-sales problems came, and I learned how to lay large slabs to save worry and trouble. Bring consumers a more worry-free decoration experience and more considerate services, thereby gaining a good reputation from customers.
Final exam
In order to allow students to consolidate today's learning results, a 30-minute exam session was added to this training. After the whole test, all the students held the determination of "If you don't pass the test, you won't leave the get out of class" and worked hard to face the test seriously.
Issuance of completion certificate
Finally, each team of students came to the stage to receive the "completion certificate" and officially graduated. This training fully affirmed the performance of the trainees during the training period, and the trainees are full of confidence in the next provincial-linked sales!
02——920 Bricks Build Love Peace of Mind GO!
Wrigley Tile's nationwide and provincial-level joint large-scale promotional activities
Conference site
During the meeting, the host opened the meeting warmly and expressed his warm welcome and heartfelt thanks to the Wrigley family members who came from afar. At the same time, he also wished the Beijing-Hebei family members to work together and make progress together in this provincial-level linkage event. .
Shijiazhuang Wrigley Tile Palace Manager
September 8th is the launch meeting of the Beijing-Hebei provincial linkage of Wrigley Ceramics. Our host, Mr. Gong, the manager of Shijiazhuang Wrigley Ceramics, made the opening speech at the launch meeting. He gave a concise speech on the current environment, market and industry trends of the building materials industry. The analysis, opportunities and challenges come together to boost our morale. He also expressed his confidence in this linkage activity. As one family, one heart, the Wrigley family will work together and wishes the next provincial linkage a great success.
Wu Bintao, Wrigley Tile Marketing Manager
The success of this meeting is inseparable from the strong support and attention of the manufacturer's leaders. Subsequently, Mr. Wu Bintao, the marketing manager of Wrigley Ceramics, put forward specific work requirements and arrangements for this promotional activity.
First of all, this linkage activity is through the efficient allocation and integration of manpower, material resources, and financial resources, so that every Wrigley agent can feel the momentum of the large group and the determination to promote the market, and improve the morale of all employees; secondly, through the integration of Wrigley headquarters Resources, including products, channels, policies, teams, media resources, etc., are implemented in a multi-dimensional and unified manner, and resources are concentrated to publicize and build momentum, forming a strong synergy to empower the terminal market and jointly meet new market challenges.
Lei Mengxu, Beijing and Hebei regional manager of Wrigley Tile
Lei Mengxu, Beijing-Hebei regional manager of Wrigley Ceramics, conducted the "Marketing Report in 2020" course. Analyzed the current situation of the industry and analyzed the market situation. By reporting on the store situation in major regions of Beijing and Hebei, we carried out accurate positioning marketing explanation and analysis; and analyzed and discussed how to improve store performance, focusing on active marketing in the community, self-built houses, and old customers. These aspects provide marketing methods and improve dealer marketing system upgrades, etc.This understanding has pointed out a clear direction and injected new energy into this provincial-level linkage between Beijing and Hebei. It is proposed that only by continuously improving sales capabilities in the Beijing-Hebei region and focusing on team building can we provide better services and guarantees to consumers.
Dealer Representative Sharing and Experience Exchange Meeting (Distribution)
Dealer Representative Sharing and Experience Exchange Meeting (Retail)
Through provincial linkage activities, communication and exchanges among various regions will be strengthened, experience shared, and common progress made. Sharing his own successful experience, he said that in store operation, it is necessary to clarify sales targets, seize opportunities, actively develop distribution, do a good job in the development and management of engineering channels, and use a complete assistance system, a new investment model, and high-quality products , winning the trust of consumers. I believe in the power of the brand and I believe that Wrigley Ceramics will become stronger and stronger.
Zhang Yueyue, Planning Director of Wrigley Ceramics Marketing Department
Then entering the important part of the meeting, the success of the event is inseparable from the strict execution of the planners. Zhang Yueyue, the planning director of the Wrigley Ceramics Marketing Department, explained the Beijing-Hebei provincial linkage activity plan and the implementation details of the division of labor, and announced Activity goals and tasks in various regions of Beijing and Hebei.
Group oath display
The final oath reflects the spirit and morale of the warriors from all major regions in Beijing and Hebei, who vowed to complete the event mission without moving forward. Under the leadership of Zhang Yueyue from the Wrigley Ceramics Marketing Department, all participants swore an oath for this Beijing-Hebei provincial linkage with high morale and passion, expressing their confidence in the success of this event. Finally, we took a group photo session to record this sacred moment!
Group photo
The launch meeting of the Beijing-Hebei provincial-level linkage activities was very grand and provided important support for the activities. Let us look forward to the "Wrigley Super Brand Day" - 920 bricks to build love, go with peace of mind! Victory. Wrigley Ceramics aims to continue to create a beautiful and intelligent life experience for users so that every customer can feel at ease and assured. We always firmly believe that the Wrigley headquarters and the dealers in the Beijing and Hebei regions are united and can continue to write a new chapter. Finally, we wish the Beijing and Hebei provincial-level linkage products a great sale!
(This article is provided by the enterprise)
