Article/Zencan
On April 23, the Nanning Municipal Housing and Urban-Rural Development Bureau issued an official letter to relevant units and people from all walks of life, publicly soliciting the abolition of the "Nanning Municipal Urban-Rural Development Commission's Notice on Issuing the "Nanning Municipal Commercial Housing Full Decoration Grading Guidelines" Notice” comments.
As soon as this letter came out, it caused a stir, arousing heated discussions among local citizens and netizens across the country. It also attracted the attention of the author who has been paying attention to the trend of finely decorated housing policies.
Nanning will abolish the three-year policy of finely decorated houses?
According to the attachment of this letter, it can be seen that the "Nanning City Commercial Housing Fully Decoration Grading Guidelines" is a document issued by the former Nanning Urban and Rural Development Committee on June 2, 2017, aiming to strengthen the regulation of the construction and decoration projects of Nanning fully decorated commercial housing. Delivery behavior to improve the quality of the full decoration of commercial housing, but it plays a small actual role in guiding the full decoration of commercial housing, and the Nanning Municipal Housing and Urban-Rural Development Bureau believes that as an administrative department, it is inappropriate to interfere in the real estate market behavior.
The text of this letter clearly states that the "Nanning City Commercial Housing Full Decoration Grading Guidelines" can no longer adapt to the requirements of new policies and new situations and is planned to be abolished.
As a result, some people are worried that after the abolition of the "Nanning City Commercial Housing Fully Furnished Grading Guidelines", the price of hard-decorated houses will be determined by developers at will. Some people think that Nanning may cancel the hard-decorated house policy that has been implemented for three years or expect this to happen. To be honest, this is what I thought when I first saw the title of the relevant online information.
On May 6, the relevant person in charge of the Nanning Municipal Housing and Urban-Rural Development Bureau made a statement on the above issues.bright.
"After this article is abolished, developers cannot set the price of fully decorated commercial housing at will." Because seven departments including the former Nanning Housing Security and Real Estate Administration Bureau jointly issued the "About Further Strengthening the Real Estate Market" on May 25, 2017. "Notice on Regulating and Promoting the Stable and Healthy Development of the Real Estate Market" clearly stipulates that "the price of full decoration of commercial housing shall not exceed 3,000 yuan/square meter."
"After this article is abolished, real estate development companies can continue to sell finely decorated houses. After the "Grading Guidelines" are abolished, real estate development companies can still choose to sell finely decorated houses or rough houses." According to the regulations that have been implemented since March 1, 2020 According to the "Notice of the Autonomous Region Housing and Urban-Rural Development Department on Standardizing the Quality Management of Fully Decorated Commercial Housing Projects", fully decorated commercial housing projects implement a model guide system, and the decoration standards of the delivered houses are consistent with those of the model rooms.
Nanning may abolish the three-year policy of furnished housing, which is just some people’s wishful thinking and is unlikely to come true.
How high is the acceptance of finely decorated rooms?
Although it has been proven to be a misreading of the document, the view that Nanning may cancel the 3-year-old hard-decorated housing policy reflects the attitude of a considerable number of people towards hard-decorated housing - they are not very satisfied or even dissatisfied. .
A casual search on the Internet will reveal negative information about finely decorated houses abound; and at CCTV’s “3.15” evening parties over the years, complaints about the property market, especially finely decorated houses, have always been among the top three of various issues. Falsely reported prices, unclear lists, shoddy materials and difficult to distinguish quality, lack of supervision of construction, wrong materials, single style or flashy, difficult to calculate hidden costs, inability to inspect the home in the early stage, and no one to contact for later repairs … There are countless cases of hard-decorated rooms turning into “shock-decorated rooms”.
In 2019, an extreme case occurred. The wash basin on the balcony of a well-decorated building in Guangzhou is only the size of a palm, which is so weird that it is simply jaw-dropping.
Also in 2019, an even more shocking case emerged. A woman in Nanning, Guangxi was very dissatisfied with the quality of the finely decorated house she purchased. After her complaint was still not properly resolved, she almost jumped from the 25th floor to her death.
In addition to searching for information on the Internet, the author also collected opinions on hardcover houses from some people I know.
Their views can be roughly summarized into three categories: the first category is those who firmly refuse to buy furnished houses and believe that the future of furnished houses is worrying. The reason is that people still have to pursue something and home decoration cannot be careless; the second category is that they can accept furnished houses and think that the future of furnished houses is worrying. Finely decorated houses have their own reasons for existence. Whether to buy finely decorated houses depends on material conditions and whether they are in a big city or a small city. The third category is those who readily accept finely decorated houses and believe that the development of finely decorated houses is unstoppable. On the one hand, good real estate companies develop There won’t be much problem with the quality of the finely decorated rooms. On the other hand, you can’t be too picky about home decoration.
It is difficult to accurately estimate how high the acceptance of finely decorated houses is, but it is an indisputable fact that its proportion in first- and second-tier cities is increasing year by year.
What impact does the finely decorated room have on the ceramic industry?
As a brick mover in the ceramics industry, the author also lives in a finely decorated house. He has his own views on finely decorated houses, which should also represent the views of many ceramic people.
First, the starting point of the hard-decorated housing policy is good. The direct purpose is to save energy, reduce consumption, be low-carbon and environmentally friendly, reduce repeated decoration and secondary decoration, and meet the needs of consumers to save manpower, material and financial resources. Objectively, it also activates idle housing resources and Stabilizing the real estate industry. On the one hand, the price of rough houses is relatively cheap, and investors are more willing to buy them. After buying, they will leave them idle without decoration, and then sell them to earn the difference when the house price rises to a certain level. This can easily lead to a large number of unfinished houses being vacant, while the furnished houses can be rented out or rented out. To avoid idle housing resources; on the other hand, when housing prices cannot fall or rise much, hard-decorated houses become the government's way of stabilizing housing prices.It is an effective means for real estate companies to raise prices in disguised form.
The government’s intention to implement the policy of finely decorated housing was good, but unscrupulous real estate companies took advantage of the loopholes (much like when the government implemented a system to charge for plastic bags in retail establishments, the original intention was to protect the environment and save energy by reducing the use of plastic, but the result turned out to be This is a way for supermarkets to easily earn unreasonable profits, while the use of plastic bags has not decreased or even increased instead of decreasing). In order to sell high prices at low costs, some real estate companies unconscionably reduce decoration costs by reducing decoration quality, turning fine decoration into "shock decoration". In the end, the wool comes from the sheep, and consumers become the victims of inferior hardcover houses.
Secondly, finely decorated houses deprive some consumers of their right to choose. For consumers who have to buy hard-decorated houses, hard-decorated houses not only deprive them of the right to choose rough houses, but also deprive them of the right to choose their favorite decoration style and decoration materials. gives them the right to supervise the quality of decoration.
Thirdly, there are many problems with hard-decorated houses and it is difficult to safeguard rights. This article will not go into details on this point, there are many cases on the Internet.
Fourthly, finely decorated houses have had a huge impact on the general home furnishing industry, including the ceramic industry, and also brought opportunities. It may be difficult for consumers to understand this, but building materials companies and dealers who use retail as their main sales channel should have personal experience. In the terminal survey of nine cities in 2019 by China Ceramics Network, many dealers interviewed believed that finely decorated houses will pose a great threat to dealers. Ren Baohua, the Xuzhou dealer of Guanzhu Ceramics & Champion Tiles, even said bluntly, "Although the renovation is also squeezing the market share of ceramic tile dealers, it will not threaten survival, but once the proportion of fully decorated houses reaches such a high proportion, dealers will really have no place to survive." They hope that the government will pay full attention to it. Hard-decorated houses have caused the closure of some building materials and decoration companies, closure of dealers, and unemployment. We need to promote the development of hard-decorated houses more scientifically.
Of course, bySince the current centralized purchase of ceramic tiles for hard-decorated houses by real estate companies is not high (according to statistics from the "Ceramic Information" newspaper, this figure was only about 25 billion yuan in 2018), the high reinstallation rate of hard-decorated houses has caused part of the consumer demand to flow back to retail. market, coupled with the fact that a large part of the centralized procurement orders for finely decorated houses from leading ceramic companies are produced by small and medium-sized ceramic companies, the impact of finely decorated houses on small and medium-sized ceramic companies and dealers is not great. However, judging from the rapid growth in revenue of Oceano, Mona Lisa, and Yuexin Health (Smick) in 2019, they can achieve rapid growth by seizing the development opportunity of engineering channels; and in April and May this year Country Garden has successively invested in Oceano and Mona Lisa, which further proves the development prospects of finely decorated housing. This shows how important the refined decoration channel is to the future development of ceramic companies.
To sum up, the author believes: The torrent of the times is rolling forward unstoppably. Finely decorated houses and even prefabricated buildings must be the trend of continuous development in the future, but they are not the only ones. choice; and is it necessary for the government to 100% promote finely decorated houses and prefabricated buildings? A mature real estate market should allow customers with different consumption levels or different consumption needs to buy houses that suit them, and at the same time, it should effectively strengthen the supervision of finely decorated houses.
Therefore, even if finely decorated houses and prefabricated buildings are the general trend, ceramic companies and dealers still have a future, as long as they have the courage to change and seize opportunities.
If you have more ideas, such as opinions on issues such as the penetration rate of finely decorated housing in developed countries such as Europe, the United States and Japan in the last century, which exceeded 80%, but the implementation of finely decorated housing in China was very difficult, you are welcome to leave a message to exchange, and you can also complain!
