Due to the impact of the epidemic, people’s lives and work have been disrupted. Consumers are "locked" at home, trying to avoid frequent trips to home furnishing stores, and are unable to stay in home furnishing stores for a long time. The customer flow of terminal physical stores has decreased, and normal marketing activities have been frustrated. At the same time, consumer demand has shifted from offline to online and continues to heat up.
In this context, how can physical stores transform and break through? How to use online marketing channels to break the sales dilemma? On April 20, the national live broadcast marketing campaign for Aloni bathroom cabinets was officially launched to fully promote the performance improvement of terminal stores.
On April 19, the internal kick-off meeting of this event was held at the Marketing Center of Aloni Headquarters. Tu Kezeng, general manager of Aloni bathroom cabinets, Lei Shaolin, marketing director of Aloni bathroom cabinets, senior marketing experts and related staff attended and participated in the meeting.
This event, with the theme of "Grab factories online, buy big brands at great value", is led by Aloni Bathroom Cabinet Headquarters and linked to specialty stores in 25 cities across the country. In order to ensure the smooth progress of the event and the effectiveness of its execution, Aloni Bathroom Cabinet Headquarters invested in the introduction of an authoritative marketing consulting agency in the home furnishing industry and hired senior marketing experts to provide guidance.
At the same time, we have arranged support staff from the headquarters to connect with the stores, track the entire process, and provide one-on-one guidance to assist offline stores in accumulating customers and diverting traffic online, and help terminal performance breakthroughs and improvements.
After careful preparations in the early stage, on April 20, Aloni bathroom cabinets' "online grab the factory, buy big brands at great value" was officially launched. On the day of the launch, a national launch meeting was held simultaneously through online live broadcast. The teams of specialty stores in 25 cities participating in the event watched and participated in the launch meeting online in real time.
At the meeting, a senior marketing practical expert interpreted the activity policy and introduced the activity process and specific implementation content in detail. According to reports, the event will start from April 20The day lasts until May 5th, with factory prices released, new products on special offer, and exclusive preferential policies for the event. On the first day of the event, many stores had a "good start" and good news spread frequently.
In 2020, the home building materials industry will face huge challenges and tests. Facing the difficult environment and the rapidly changing market, Aloni Bathroom Cabinet Headquarters has actively responded and followed market trends to help stores expand online marketing channels, unlock new ways of live broadcast marketing, and innovate terminal marketing models.
(This article is provided by the enterprise)
