Focus on green design and create a green future. On September 21, the seventh stop of the 2022 "Quality and Beauty in China" urban design tour jointly initiated by Hengjie × NetEase came to Cordis Hotel, Dongqian Lake, Ningbo. Song Jianming, doctoral supervisor of China Academy of Art, Fang Lei, founder of Yishe Design, Huang Xiaojing, editor-in-chief of "China Design Trend Report", Ye Jianrong, executive secretary-general of the design branch of Ningbo Building Decoration Industry Association, vice president and secretary of Ningbo Interior Designers Association Changjin Yanhong joined hands with Ningbo design forces to discuss quality life and green design around the theme of "natural sustainability".
One city, one ranking, sharing the glory. In Ningbo, which has a collection of ancient and modern books and is connected to the world, NetEase Design and Hengjie jointly released the "NetEase Urban Design Elite List" to connect Ningbo's design circles and inject more growth into Ningbo design.
New life, live green
“This is an elegant gathering.” As a special guest speaker at this event, Professor Song Jianming, a doctoral supervisor at the China Academy of Art, first praised the atmosphere of the Quality China event. Professor Song said that the theme of "design" always revolves around the five dimensions of people, things, objects, places and environments. Explore thoughts on who to serve, system construction, creation and management. In order for a place to form an attractive narrative, the pursuit of "realm" is indispensable; Professor Song hopes that both the Quality China activities and the careers of designers will get better and better.
Having dual identities as a pioneer in simple design and a leader in urban elite lifestyle, Fang Lei, the founder of Yishe Design, brings a concept called "Design Thinking to Build Sustainable Development" topic sharing. Fang Lei believes that natural sustainability is not limited to the narrow concept of environmental protection, but is a grand design system, and is more about the cohesion and expression of emotional values; in design practice, only by achieving people-oriented + restrained balance + simplifying the complex + Only by being natural and sustainable can we truly make “good design”.
What are the factors that influence trends?Which trends are suitable for consumers in the Chinese market? Huang Xiaojing, editor-in-chief of "China Design Trend Report", shared design trends about "sense of imbalance". In the post-epidemic era, people's demand for healthy living has become more and more urgent. We need a sense of identity that is balanced with nature, health, and the world. Using new technologies to apply traditional materials across borders, in addition to the pursuit of aesthetic beauty, In addition, it is also a response to sustainable development.
"Special thanks to the Quality China event for landing in Ningbo." Ye Jianrong, executive secretary-general of the Design Branch of Ningbo Building Decoration Industry Association, thanked all the famous teachers for their sharing. Ye Jianrong said that the "Quality China" designer activity not only brings academic vision and professional knowledge, but also inspires and assists Ningbo designers and the Ningbo designer industry.
Use the power of design to arouse and satisfy people's deep yearning for quality life. The "2022 NetEase Urban Design Elite List TOP50 - Ningbo List" was released at the event. NetEase Home Executive Editor Luo Huijun said that the release of this list will inspire more Ningbo design elites to give back with excellent design works society.
New domestic products, insist on quality
In the 24 years since its founding, Hengjie has successively built intelligent manufacturing bases for five major categories and three national-level innovation R&D centers with a total area of more than 6,000 square meters. It has obtained more than 1,000 core patented technologies, as well as patents including German Red Dot. Hundreds of domestic and international design awards. Zhang Bingyan, senior vice president of sales of Hengjie Group, said that as one of the few brands in the industry with the ability to provide full bathroom product lines and full-scenario bathroom space solutions, Hengjie has always pursued brand, quality and taste, which has also made Hengjie a A trustworthy brand that gives consumers peace of mind and partners peace of mind.
In 2019, Hengjie and well-known IP took the lead in launching the "Intelligent Manufacturing of New Domestic Products" plan; from 2019 to 2022, Hengjie successively held "Quality and Beauty in China" designer activities, winning the favor of designers; in 2022, Hengjie Jointly conducted with People's Daily and Xinhua Bookstore"This space is very Chinese" renovation plan to create a high-quality Chinese-style public health space.
In 2020, Hengjie, as the only representative of the entire home furnishing industry, was selected into the People's Daily's "Brand Power Plan"; in 2021, Hengjie was selected into the plan again and continues to lead the development of new domestic products for home furnishings.
High-end brand image, hard-core product quality, word-of-mouth services, and strong organizational structure have jointly promoted Hengjie's high growth against the trend in the home decoration market. Xie Yongcheng, national home decoration director of Hengjie Group, said that Hengjie has nearly a thousand people serving decoration companies across the country and has established cooperation with nearly 30,000 designers across the country. As the cooperation between Hengjie and Ningbo designers deepens, Hengjie's products and services will surely help improve the bathroom living standards of more Ningbo families.
In the new consumption era dominated by those born in the 1990s and 1995s, how to meet their higher life expectations? Hengjie Brand Manager Xu Ran shared Hengjie’s original technologies that focus on solving consumer pain points, such as Hengjie’s sterilization, waterproofing and moisture-proofing, water-purifying coating, and long-term scale prevention; the launch of “Hengjie Renewal City Plan”, “Hengjie Renewal City Plan”, The implementation of the innovative service solution "Clean and Flash Decoration" is advancing the process of quality life.
Faced with the booming smart refresh market, Hengjie also launched an upgraded Q9X smart toilet. TA's super-whirlpool "core" power flushing system enables worry-free flushing even with ultra-low water pressure; water purification technology Brand new glaze, cleans immediately; dual position sensing when seated, accurate identification.
"I have always been a fan of Hengjie," Jin Yanhong, a representative of the academic support unit for this event and vice president and secretary-general of the Ningbo Interior Designers Association, said that new domestic brands are becoming stronger and new domestic products The iteration speed is also faster than that of foreign products, which greatly helps designers’ work.
Since its development in 2004, Hengjie’s stores in Ningbo have spread across all markets, and Ningbo Hengjie and designers have become closer and closer. Especially in terms of service, Ningbo Hengjie team has self-sustained service resources in all urban areas, laying the foundation for building strong and professional home improvement service capabilities. Qiu Xuebin, general manager of the Ningbo Operation Center of Hengjie Group, said that the Ningbo Hengjie team will work together with its designer friends to serve Ningbo consumers well.
The collection of ancient and modern books and the fragrance of Ningbo have contributed to Ningbo’s cultural confidence. Designers in Ningbo are also more aware of the national trend in home furnishings and the IP of "Quality and Beauty in China":
Fang Guoqiang, Shangde Decoration Design Director
"Quality and Beauty in China" is the design concept for Chinese youthA platform for designers, it is also a process of discovering beauty in China; new domestic brands have achieved a very good position in China. As a designer, you must design carefully and continue to use new domestic products in design.
Shengdu Decoration Design Director Lin Haihui
The Quality China event organized by Hengjie and NetEase was very well organized! Natural sustainability is the general direction and trend of design. The nutrients absorbed from this event will better lead the development of our design career.
Lake J.28 Aesthetic Space Design Director Yu Jie
The sharing of the three teachers was very exciting and I benefited a lot; new domestic products are on the rise. My first house was all made with Hengjie products. Whether it is design or practicality, the new domestic products for bathroom products are worthy of our trust.
While designing to meet people’s functional needs, we should also pay attention to the green and sustainable development concepts brought about by citizen responsibility. Whether designers or new domestic home furnishing brands, they have the obligation and responsibility to make people’s The future of life and the world becomes better.
Promote green lifestyle and advocate sustainable social trends. Hengjie will see you at the next stop of the "Beautiful China" urban design tour!
