With the continued demand for consumption upgrades and one-stop decoration, the boundaries between traditional home appliances and home furnishing fields are gradually dissolving. The "integrated" market is becoming a key entrance to the transformation and upgrading of the pan-home decoration field, and has also become a competition for leading companies in each sector. Compete and seize the beach in the new blue ocean.
On August 17, Luo Shuigen, Chairman of Nobel Ceramics Group, together with the company’s senior executives, paid an in-depth visit to Haier Smart Home to launch a new round of strategic cooperation negotiations. The two parties have clarified the future strategic cooperation and upgrade plan, and will conduct multi-dimensional and in-depth cooperation to jointly build high-end smart home scenarios and provide dynamic design services to effectively meet the needs of more families to improve their quality of life.
Unite powerful forces in multiple fields to make a better life more secure
The strong alliance of cross-border leading brands must be based on a common strategic direction.
For Nobel and Haier Smart Home, the goal of this cooperation is a deep consensus on the future integration trends of the industry and the demand trends of the consumer market. The strategic purpose of both parties is also the same: to change the current situation of fragmentation and fragmentation of services in the traditional home decoration field, and to provide the consumer market with high-end, smart, customized one-stop service solutions.
It is reported that both parties will cooperate from multiple dimensions. In fact, before this strategic upgrade, the two parties had already tried to cooperate in online live broadcasts and construction expo crowdcasts, and achieved a traffic explosion. In the future, the two parties will also conduct in-depth binding from the co-creation of marketing nodes, joint publicity and communication, and joint activities. At the same time, brand stores will be integrated and upgraded to jointly improve offline service capabilities so that what users see is what they get. Through the sharing of resources between both parties, we can ultimately achieve win-win cooperation.
The most critical direction of cooperation is that the two parties will also co-create scenes and build a scene integration system to provide users with continuously iterative customized smart scenes for the whole house. Just imagine, the refrigerator in the kitchen at home can not only actively recommend recipes, link with the oven to automatically bake, match the home style, and cut and apply slate materials with rich textures at will, high-end quality is ready; in the professionally matched slates, the whole house can be customized to create a "home"In the "base makeup" atmosphere, the air conditioner can automatically monitor the air quality, adjust the temperature, humidity, and purity, and blow out clean and pleasant wind 24 hours a day. What a picture of a beautiful life...
As the cooperation between Nobel and Haier Smart Home continues to deepen, consumers across the country will be able to experience high-end, high-quality smart scenes in stores at any time, and restore their customization in one stop Customized beautiful smart life allows every user to perceive what future home life will look like in advance.
It is the bridge to smart life and the link for corporate transformation and co-creation
In the era of mature economy, how can the pan-home furnishing field buck the trend from the dilemma of stock game? From "single product alliance" to "system is king", from a single home store to a full smart life scenario, the resonance of Nobel and Haier Smart Home provides the answer. The perfect combination of the two parties is a bridge for consumers to high-end smart life, and is also a powerful practice in leading the transformation and upgrading of the pan-home decoration field.
Get out of single enterprise thinking and fixed product line thinking, create a tropical rainforest-style symbiotic and co-prosperous ecological connection, and empower industry transformation. Nobel has taken the lead in entering the era of "home circle of friends".
Earlier, Nobel joined the China Big Home TOP Ecological Alliance initiated by Haier Smart Home and Red Star Macalline as a founding brand, moving towards cross-domain integration with industry leading brands , exploring new business models in the smart home industry. We always "join vertically and horizontally" with an open and win-win attitude, and through deep integration with the upstream and downstream industries, we jointly meet challenges and achieve win-win co-creation. This is the perfect presentation of Nobel's innovation-driven development strategy.
Presenting the "full picture of future dream homes" by "co-building high-end living scenes" is the core element of in-depth cooperation between the two parties. Among them, product is always the strongest engine. Excellent products are vital and can create mental connections with consumers. Adhering to the product concept of science and technology achieving fine beauty, Nobel selects high-quality raw materials at home and abroad and adopts internationally advanced process technology and manufacturing methods.Manufacturing equipment, organizing production with industry-leading high-quality internal control standards, and truly achieving "high-quality products in every piece, comprehensive coverage".
Based on solving user pain points, in addition to the demand for product quality itself, it also pays more attention to user experience and requires scenario-based overall space solutions. Nobel has already seen clearly the changes in consumers. With a keen perspective, we collaborate with top brands in the home furnishing industry to actively build an open ecosystem and smart home ecosystem, and are committed to providing mankind with new definitions and solutions for a better life.
Change with the times, and be prosperous with the gathering. Full connectivity and ecology are the only way to win over consumers, and can create a new innovative alliance to better meet user needs and enhance the resilience and vitality of corporate development. Nobel is opening up a new brand, constantly expanding and expanding with strong vitality, striving for excellence, with the ultimate goal of achieving a better life for every family.
