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Another big move was made, the new Henglong corporate brand was fully upgraded, several new products were launched grandly, and Olympic champion Sun Yiwen came to the scene to play caLL

Release time:2025-02-13click:0

On July 3, the 2022 Summer Wealth Summit of New Henglong Ceramics Group was held grandly in Foshan. The summit centered on the theme of "Winning the New Track, Quality Wins the Future". Olympic champion and image spokesperson Sun Yiwen attended the event in person. Big names gathered, champions helped, strategic upgrades, new product releases, highlights continued...

Leader guests attending this summit include: Luo Richeng, Chairman of New Henglong Group, Luo Haobin, General Manager of New Henglong Enterprise, Luo Haole, General Manager of New Huatao Enterprise, Luo Shunji, General Manager of Marketing of New Henglong Enterprise, and Director of Brand Management Center of New Henglong Enterprise Cai Mingao, General Manager of Guangdong and Guangdong Business Department of New Henglong Enterprise Luo Haojian, National Science and Technology Progress Award Review Expert/New Talent List Review Committee Chairman Huang Xinhong, Secretary-General of Foshan Ceramics Industry Association/Professor of South China University of Technology Dr. Yin Hong, China Industrial Cooperation Association Home Decoration Branch Executive Chairman/Founder of Ceramic Information Yu Zhenrong, Foshan Chancheng District Ceramic Industry Association President Wang Jian, Tao Lixia Pacific Technical Director Pablo, Golden Wheatfield + Home Decoration E Station Representative Xuan Bo and other leading guests and the 2020 Tokyo Olympics Women's Epee Personal champion and image spokesperson Sun Yiwen attended the event.

New and old dealers and ceramic industry elites gathered together to discuss new trends in the future, seek a new chapter for development, and draw a new blueprint for the times.

(Participating guests)

Expert interpretation, in-depthTapping industry potential

At present, the ceramic industry is facing a critical period of transformation. How will the ceramic industry break through the limitations of the traditional industry, drive innovation and upgrade through digital intelligence, and radiate new vitality? Dr. Yin Hong, Secretary General of the Foshan Ceramics Industry Association/Professor of South China University of Technology, began to share the association report with us at the summit. The content focused on the "new track for small and medium-sized slate slabs", focusing on the industry form, the status quo of the slate slab market, the application development of slate slabs, He shared his insights on future challenges and opportunities to help manufacturers clarify the future development trends of the slate market and help ceramic companies tap the potential of the industry.

(Dr. Yin’s speech)


Work together to create a new frontline

New Henglong Enterprise is an enterprise that keeps pace with the times. The enterprise has always maintained "upward power". In the face of favorable trends, it is unstoppable and bursts forth. In the face of adverse trends, it can also accumulate accumulated resources and achieve growth in adverse circumstances. This is inseparable from the precise policies and efforts of the senior executives of New Hang Lung Enterprises, so that they can break through the market many times and set new highs repeatedly. At the meeting, Mr. Luo, General Manager of New Henglong Enterprise, shared New Henglong Enterprise’s 2022 corporate strategy and three major brand upgrades with everyone, and gave a detailed introduction to the group’s brand positioning. He pointed out that in the future, the new Henglong Enterprise will continue to develop long-term strategies, strengthen production, and expand marketing, and go hand in hand to create a solid moat for the enterprise.

Mr. Luo said that New Henglong Enterprise will adapt to the future trends and needs of the ceramic industry, upgrade the brand, create brand differentiation, and redefine the new first-tier ceramic enterprises. New Hang Lung Enterprise first proposed the concept of creating a "new front line" in 2020. It is believed that this upgrade and supplement will promote the company's sustainable development in the future.

(shared by Mr. Luo)


Join powerful forces to unleash new potential

New Henglong Enterprise not only announced the brand upgrade, but also signed the Golden Wheatfield + Home Decoration E-Station on-site, reached strategic cooperation, laid out the "whole house assembly" strategy, upgraded the market, expanded external channels, made multi-dimensional efforts, new image, new model, New heights, unleashing new potential.

(Mr. Luo and Xuan Bo photo)


Training and dialogue, deepening the healthy slate

Precise empowerment, training first. The summit invited Mr. Li Song, the founder of Hushi Marketing, to give a healthy rock slab training. Mr. Li Song pointed out that the popularity of rock slabs has become a trend, and companies should follow the trend and understand the performance, advantages and positioning of rock slabs from a mental perspective, and from a quality perspective , dual-dimensional efforts in categories to create high-quality and differentiated rock slabs. This training accurately empowers dealers, improves dealers' awareness, and helps dealers sell better products.

(Shared by Teacher Li Song)< /p>

After the speech, at the Healthy Rock Slab Summit Forum, experts sat down to talk to industry leaders. The forum was chaired by Cai Mingao, Director of the New Henglong Enterprise Brand Management Center, Huang Xinhong, National Science Progress Award Review Expert/Chairman of the New Talent List Review Committee, Yu Zhenrong, Executive Chairman of the Home Decoration Branch of the China Industrial Cooperation Association/Founder of Ceramic Information, and several dealer representatives Participate and discuss together focusing on healthy slate. Big dealers will talk to industry scholars. Through practical experience summaries and in-depth industry research ideas, we will improve everyone's understanding of healthy slate and gain a deeper understanding and grasp of the changes in the healthy slate market. . The dealers present expressed that they have benefited a lot and will apply what they have learned in the future to better seize market opportunities and trends.

(Forum guest)

Olympic champion Sun Yiwen was on hand to help out

The summit invited Olympic champion Sun Yiwen to come to the scene to help. Together with the leaders and guests of the New Hang Lung Group, he launched the New Hang Lung Group's "City Renewal, Healthy Life" series of activities and new product release ceremony to help the city rejuvenate and build quality. Cities and towns, innovate green materials and strive to create a healthy life for Chinese people.

(Sun Yiwen appeared and took a photo at the launching ceremony)

Championship quality, walking hand in hand

Sun Yiwen also interacted with everyone, sharing his experience of winning the championship and the story of his acquaintance and companionship with the New Hang Lung Enterprise. Sun Yiwen used his own winning journey to encourage everyone to focus on their love, forge ahead, work hard, polish their championship qualities, use their achievements to feed back their goals, and use their original intentions to illuminate the future. She fully affirmed the perseverance and down-to-earth spirit of New Henglong people. This was also an opportunity for her to become associated with New Henglong Enterprises. At the same time, as an experiencer and consumer of New Henglong Enterprise products, she expressed her recognition and trust in New Henglong Enterprise products from a user perspective. Sun Yiwen's fifteen years of hard training in the audience and New Hang Lung's twenty-four years of intensive cultivation have the same quality and spirit. The two are like close friends, knowing each other and meeting each other. In the future, they will accompany each other and go far together!

(Interaction with Sun Yiwen)

New products launched, new upgrades

At present, the public's awareness of healthy consumption and green consumption is rising. New Henglong Enterprise grasps the trend of "healthy consumption" behind the various phenomena, insists on showing social responsibility, and creates a healthy, safe and high-quality home decoration experience for consumers. At this summit, Xinhenglong Enterprise launched a blockbuster new product: super-sensing tiles. This product uses new 3D digital printing technology to present the concave and convex effect of texture levels on the surface of the tiles, which is both visual and tactile. At the same time, it also conducts research on healthy slate technology. New upgrades, new craftsmanship, and new colors are grandly launched. Super antibacterial and environmentally friendly materials protect human health and build a strong line of defense. Many new products have been released to better meet the high-quality, diverse and personalized needs of a new generation of young people for a better life.

(on-site new product release)


Witness the glory and reach new heights

Advanced groups were also commended at the event, and the Sichuan Operation Service Center won the title of "Excellent Operation Service Center of the Year". This team is full of good generals and has a strong team. In just three years, it has achieved excellent results in all aspects of work. It is dedicated, dedicated and fulfills its mission. It uses practical actions to interpret the responsibilities and purposes of the operation service center. It fully demonstrates the extraordinary combat effectiveness, excellent cohesion, outstanding service and brand influence of the new Henglong brand in the region.

(Award group photo)


ConcentricWork together to promote new development

Time flies, although the gathering is short, the friendship is infinite! New Hang Lung Enterprise’s 2022 Summer Wealth Summit was a complete success! We cannot stop the passage of time, but we can stay true to our original aspirations and never forget our mission. In the future, New Henglong Enterprise will remain true to its original aspiration, always keep moving forward, base itself on new heights, practice new models, launch new engines, and strive to create beautiful homes for the Chinese people. Let us work together to show new achievements and jointly promote new prosperity in the ceramic industry.

(Group photo of guests attending the conference)

During the Ceramics Expo, everyone is warmly welcome to visit New Henglong Enterprise for exchanges!

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