Since March, the COVID-19 epidemic has accelerated across the country, and the epidemic prevention and control situation has disrupted the business trip plans of sales managers. Faced with the current situation of "moving less during the epidemic, it is to contribute to the country", the marketing center suspended all business trips, and organized marketing staff to conduct systematic training from March 30 to lay the foundation, practice internal skills, strengthen capabilities, and comprehensively improve team warfare. force.
Vol.1
Strengthen basic training and improve professional skills
The first lesson of the training was personally taught by Wang Beihuang, the general manager of the marketing center. Mr. Wang sorted out the qualities required to become a qualified marketer. By improving personal image, optimizing communication skills, mastering professional knowledge, and maintaining thinking Agility, good psychology and pressure resistance, in the process of "discovering needs and meeting needs", sell products and seize the market.
Mr. Wang also gave a detailed explanation of ceramic industry knowledge such as the classification of ceramic tiles, relevant national standards, and the production process of ceramic tiles. He asked everyone to deepen their impression through training and become familiar with the basic knowledge of these industries.
Vol.2
Familiar with workplace etiquette to help performance growth
"If you are rude to someone, you will not be successful if you are rude." Sales work starts with everyone's actions. This workplace business etiquette training was delivered by Huang Li, a teacher from the Channel Operations Department. The training content includes three parts: grooming standards, business etiquette, and office etiquette.
Workplace etiquette lies in the specification of details and also reflects respect for others. Teacher Huang uses on-site explanations, picture introductions, on-site demonstrations, etc. to cover men's and women's makeup, clothing, sitting, standing, walking postures, gestures and other appearance; as well as workplace etiquette such as greetings, handshakes, introductions, conversations, seating, telephone calls, and elevators. , explained and demonstrated in detail every detail requirement of workplace etiquette.
Through etiquette knowledge training and learning, everyone has increased their knowledge and deepened their understanding of the importance of etiquette and courtesy, which is conducive to improving personal quality and helping future market development and customer retention.
Vol.3
Proactively handle problems and resolve customer complaints
The quality assurance special knowledge training was taught by Fu Zhiming, director of the Quality Assurance Department. He believed that everyone needs to look at consumer quality complaints rationally. Ceramic tiles are fired at high temperatures, and deviations within the national standard are not quality issues. He hopes that every marketer will learn to initially determine the quality feedback issues involved in the sales process.
Director Fu explained typical cases on common quality complaints: flatness, color difference, size deviation, damage, antifouling, etc., and asked everyone to make complaints based on the pictures and videos provided. Initial determination of the problem. Explain and communicate in a timely manner, propose appropriate solutions in accordance with company procedures, actively handle problems, reach an understanding with customers as much as possible, and maintain corporate and brand reputation.
Vol.4
Multiple assessment methods, review marketing knowledge
On April 6, the Marketing Center Huixing Business School conducted training and assessment on relevant knowledge. Knowledge assessment includes three forms: brand grouping required answers and quick answers, customer visit scenario performances, and individual written examinations.
Required questions & quick answer questions
Compulsory & urgent
The knowledge competition included random questions and answers on required and quick-answer questions divided into brand groups, and on-site scoring was conducted.
Customer visit situation performance
Situation performance
The most interesting thing is the live performance of sales situations. The participating representatives integrated their work into the performance, either performing in their true colors or improvising. The performance was lively and humorous, with frequent golden phrases, which attracted bursts of applause from time to time.
After the judges’ scores, the winning team of situational performance was finally selected and souvenirs were awarded to the winners.
Marketing Knowledge Test
Knowledge Examination
Finally, the regional managers of each brand conducted a unified test on training knowledge. The sales staff passed the test to familiarize themselves with the business content and consolidate knowledge points, ultimately achieving the training purpose of full participation and everyone passing the test.
In the future, Roosevelt Marketing Center will invite different types of professional lecturers and continue to launch training courses to empower the marketing team to improve their quality. Systematic training in professional knowledge, marketing skills, product policies, etc. will enhance the team's marketing awareness and execution efforts, take root inward and grow outward, build a professional team, and prepare for better sales performance.
