This year, the 2021 Foshan Tanzhou Ceramics Exhibition and the 23rd China Construction Expo (Guangzhou), which were both postponed due to the local COVID-19 epidemic in Guangdong and finally opened on the same day, came to a successful conclusion on July 24 and July 23 respectively.
For the ceramic industry, the exhibition is a major event in the industry. Participating in such a grand event is a good opportunity for ceramic brands to showcase their brand strength and convey new trends. It is also an excellent moment for dealers, designers and other industry professionals to gain insights into new trends. Therefore, at the "Double Cities Double Exhibition", many ceramic brands reviewed themselves through the exhibition and held a series of activities. Below, please follow Zhongtao Jun to take a look!
Big Horned Deer Super Wear-Resistant Tiles
Held 13 consecutive national super wear-resistant PK competitions for thousands of people
From July 20th to 24th, the National Super Wear-resistant Deer Ten Thousand People PK Competition·Foshan Tanzhou Exhibition Station held 13 consecutive games, attracting more than 1,300 people to participate, 100,000+ global ceramic people and on-site consumers, The media jointly witnessed that the big-horned deer is super wear-resistant.
At this year's Foshan Tanzhou Ceramics Exhibition, with its world-leading super wear-resistant technology and brand influence, Big Horn Deer stood out among many brands and became the most popular and most watched ceramic tile brand at the Tanzhou Exhibition. The "King Fried" product it mainly promotes - super wear-resistant marble tiles with dense seams and continuous patterns, achieves the ultimate in super wear resistance and dense seams, and has won unanimous praise from exhibitors.
Samit Tiles
"Samit × Doraemon" joint IP released
On July 21st, Samit x Doraemon strategic cooperation and slate whole house customization financial and business summit were grandly held in the entrance hall of Foshan Tanzhou Exhibition. The "Samit × Doraemon" joint IP release ceremony was held on site, and the theme song of Samit's cross-border IP "Walk with You" was released.quo;.
At the 2021 Foshan Tanzhou Ceramics Exhibition, Samit innovatively carried out cross-border IP marketing, launching co-branded products between ceramic tile brands and internationally renowned animation IPs, integrating corporate culture and traditional products with trendy IP images, and empowering new brands Breath, new image. When answering the question about the birth of Samit’s cross-border IP creativity, Chen Fujun, General Manager of Samit Ceramics Brand, said, “We hope to break the traditional product development model of imitating material textures, introduce IP culture, and create creations for consumers through design, products and space culture. An extraordinary experience. ”
New Pearl Slab
Established the "Rock Ecology" Alliance
On July 21, the founding ceremony of the [Rock Ecology] Alliance and the 2021 New Pearl Slate Product Launch were held grandly in the Forum Area 18.2 of the Poly Pavilion (Area D) of the Guangzhou Construction Expo. Four major platforms including the All-China Federation of Industry and Commerce Furniture Decoration Chamber of Commerce and the All-China Federation of Industry and Commerce Furniture Decoration Chamber of Commerce, five major customization leaders such as Oppein Home Furnishing, Sophia Home Furnishing, and Zhibang Home Furnishing, and 13 major brand representatives gathered at the scene to witness the acceleration of the slate industry ecology. develop.
At the meeting, Liang Fenghua, assistant to the chairman of New Mingzhu Ceramics Group and general manager of the slate business unit, pointed out that the positioning of slate lies in linking, empowerment and symbiosis. The competition in the slate industry is a competition for the competitiveness of a long industrial chain. What is compared is the comprehensive advantages of the entire industry chain from top to bottom, from hard to soft. To this end, New Pearl intends to explore a "rock ecology" model of "integrated symbiosis, cross-border win-win", so that more ecological partners can achieve mutualism, symbiosis and regeneration in this kind of positive interaction and multilateral cooperation.
New Rock Home Furnishing
"Dynamic Forming" Slab WorkArt release
On July 22, the New Rock Element “Dynamic Forming” Rock Slab Technology Technology Conference and Summit Forum was held grandly in the 17.2 Original Pavilion of the Poly World Trade Hall of the Guangzhou Construction Expo. During the event, Xinyansu launched a dynamic molding process that can better realize and express natural and delicate textures.
On July 21, the New Rock Element Joint Design Platform held the "3MM·Rock Life" New Rock Element Slate Press Conference and Designer Salon Forum at the 2021 Foshan Tanzhou Ceramics Exhibition, aiming to communicate with industry colleagues and designers Big names share new rock element customized products and concepts and discuss cross-border applications of rock slabs.
The excellent product performance of slate can meet consumers' demand for high quality. "Sandstone high-end customization" is the focus of cross-border application of slate. For a long time, Xinyansu has continued to focus on the field of complete customization of rock slabs, innovating process technology, developing and designing rich rock slab patterns, colors and textures, constantly breaking the application boundaries, and practicing the high-quality concept of "Master of Taste Interpretation".
Crown Pearl Tile
Join hands with "Chinese Home" to unlock the new national trend
On July 21, Guanzhu joined hands with Youju to jointly hold the "City Rebirth, Better Life" Guanzhu Ceramics × Chinese Home Strategy Conference at the Tanzhou International Convention and Exhibition Center in Foshan.
Previously (July 15), "Chinese Home" was launched in Guangzhou. The "Guangdong Trend Home·Full Vitality" creative life exhibition created by Guanzhu used national trend art to unlock new trends in home tiles, attracting many Internet celebrities, influencers, and designers come to check in.
In recent years, China’s local culture has experienced a strong revival, Chinese people’s cultural confidence has continued to increase, and the new generation of consumers has become more aesthetically diversified, giving rise to new domestic products.rise. Adhering to the vision and goal of "building an era to crown the world", Guanzhu will have in-depth links with People's Daily Cultural Creation, Tencent Home, Wu Xiaobo Channel, etc. in the second half of this year. In the future, it will be committed to creating a beautiful Chinese people in the new national trend era for consumers. Habitat life.
Grace Tile
Released the third generation of new Xiangyun yarn slate products
On July 20, the new product launch conference of Grace's third-generation Xiangyunsha Slate was successfully held at the Grace Intangible Cultural Heritage Sunac Hall (No. 302, Hall 3). This year, Grace continues to explore and inherit intangible cultural heritage, implements the concept of "use is the best inheritance", and launches the intangible cultural heritage "City Passing" action, using intangible cultural heritage Xiangyunsha as a "media" to let intangible cultural heritage and product promotion to thousands of households, broadening the influence of intangible cultural heritage.
It is understood that this "City Transfer" operation will be linked with the "Grace 818 Brand Day" to create a "Grace Intangible Heritage Creation". "Grace Intangible Cultural Heritage Creation Camp" invited Guangzhou Intangible Cultural Heritage Communication Ambassador and emerging young artist Huang Lu as the brand convener, and made an official announcement online;氿teresa) announced its entry into the camp on the spot, and also called on more consumers to join the camp and participate in exposing the intangible cultural heritage from various places, inheriting the intangible cultural heritage, and revitalizing the intangible cultural heritage.
Nobel Tiles
New products of "Exploring Nature Series" debut
On July 21, the Nobel & National Geographic Pattern Searching Exhibition "Natural Habitat, Whole Rock Customization" salon opened. This year, Nobel started from the concept of natural human settlement and cooperated with the countryJia Ge has joined hands with the "Looking for Patterns" activity to develop and launch new products in the "Exploring Nature Series". Through category innovation, technological innovation, and texture innovation, the home applications of slate slabs have become more diverse and flexible.
At this exhibition, the Nobel full-rock customization and Hanwei slate pavilion are based on the joint photography research results of "Xunwenji - Discovering the Beauty of Nature", combined with Xunwenji's "Exploring Nature" series of products, to explore the beauty of nature and The home space is organically integrated to create a natural living aesthetics customized by the whole rock.
Owen Lai｜Excellent Slate
Designer Salon Activities
On July 21st, Zhanjiang Design Power (Zhongshan District) walked into Owen Lai to experience the quality and charm of Owen Lai's fine rock slabs up close and explore more possibilities of material × design. At the designer salon event, many designers shared their views on key words such as design, materials, and enhancing customer value.
Due to the iteration of concepts, current designers are more willing to see distinctive products, which have better value-added capabilities for their design works. Through communication in different scenarios, Owen Lai brings high-quality, good-looking, and professional design materials to designers. In 2021, Ouwenlai launched "fine stone slabs" to provide more professionalism, uniqueness and market possibilities for design applications.
Hongtao Ceramics
Launching new technological product Healthy Rock Slab
On July 21, "New Trend·New Purification World" - Hongtao's "Guangdong Health Association Member Unit" awarding ceremony and healthy home development forum event were held at No. 5, Tanzhou International Convention and Exhibition Center, FoshanHall 503 Hongtao Dream Factory Exhibition Area was grandly held. During the event, Hongtao officially launched the new technological product Healthy Slate and held a licensing ceremony to join the Guangdong Indoor Environmental Hygiene Industry Association.
Since the launch of healthy boundary tiles with light wave degradation of formaldehyde technology in 2019, Hongtao has accelerated the breakthrough innovation of product structure, combining the light wave degradation of formaldehyde technology with the current hot rock slab products, giving the rock slab new technology Content and functionality, create healthy functional slate products with two core functions of "releasing infrared light waves" and "efficiently degrading formaldehyde and benzene", and actively promote air purification and home health upgrades.
Xin Zhongyuan Housing
Discuss the development trends of ceramics and prefabricated industries
On July 21, Xinzhongyuan Housing launched a salon forum event - "Under the Trend, Thinking Breakthrough". Together with the leaders of the association and big names, we deeply analyzed the development trend of the prefabricated industry and jointly discussed "from ceramic tiles to single products" To space integration, Xinzhongyuan’s scenario-based sales is the way to break through.” At the meeting, association leaders and big names had high hopes for the development of prefabricated interior decoration: there will be greater room for development in the next two to three years, and the B-end will become the core track for expansion. Xin Zhongyuan Housing Station On the cusp of the storm.
At the Foshan Tanzhou Ceramics Exhibition, Xinzhongyuan Residential Industry "seized the spotlight" with its bold and eye-catching red color. Its high-looking booth and forward-looking products attracted many industry leaders and distinguished guests to come and check in. During the exhibition, activities such as the vocal group of the original song "The Love of Fire and Earth" and the modern dance "flash mob" were held, singing throughout the booth.
In 2021, Xinzhongyuan will open up a new track and strongly enter the field of prefabricated construction. Xinzhongyuan Housing will appear in three professional exhibitions in Zhengzhou, Shanghai, and Foshan, laying a good start for the development of the "new blue ocean".
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A layman sees the excitement, an expert sees the door. The two major exhibitions have come to an end. I believe that the participating brands and exhibitors have gained a lot of insights and insights. What new trends and products have you seen from the "Two Cities and Two Exhibitions"? Welcome to share!
