On June 18, the 2021 "Mid-year Purchase" drama came to an end. According to statistics, 250,000 brands will join Tmall's "6·18" war in 2021, which is 2.5 times that of the same period in 2020. During this period, 13 million products will be put on the shelves, of which 1.4 million are new products launched for the first time. Major merchants are trying to use a variety of preferential activities to break out of the fierce competition. Among them, the competition among home decoration tile brands is particularly fierce. Brands such as Nobel, Marco Polo, and Jane have joined the battle. Among the many ceramic tile brands, the new domestic brand Dajiaolu relies on the world's leading super wear-resistant marble tile technology, unique color design, and excellent product quality. It is deeply loved by consumers and finally secured the victory, winning the Tmall 6.18 Top three sales results!
Global natural stone textures for Chinese homes
In today's society, young people, as the main force of Internet consumption, generally prefer products with good appearance. Under the guidance of this market demand, Dajiaolu continues to take advantage of its leading advantage in appearance and comprehensively improve the appearance of ceramic tiles. To this end, Nan Shunzhi, the founder of Big Horn Deer Ceramics, personally led the team to design unique patterns in the world. World-famous mining areas such as Italy, Turkey and France have never stopped for many years, just to find natural precious and rare stones with perfect texture. Every time I find a famous stone, Big Horn Deer Ceramics always spends a lot of money to buy it back to China for reference by the design team, and finally Present the natural texture of precious and rare stones to consumers.
At the same time, in order to make the products meet international aesthetic standards, Big Horn Deer has established an international design team, led by Robert, Big Horn Deer Product R&D Director and a senior top Italian designer, to realistically restore the natural texture design of cherished stone. It is understood that Big Horn Deer has won the "China-Italy Ceramics Design Grand Prix Gold Award" for two consecutive years. At the same time, in order to realistically present the printing effect of precious and rare stone textures, the Big Horn Deer scientific research team developed 3D inkjet jump printing technology and the industry's unique screen printing technology. Combined with Big Horn Deer's close-seam paving technology, the long veins of marble can be extended. The pattern is more natural and realistic.
New technology solutionsThe surface of ceramic tiles is easily scratched
In daily life, household items and furniture are placed on ceramic tiles, and the surface of the ceramic tiles bears the greatest friction. When we drag the dining table, chairs, children play with toys, metal objects fall to the ground, etc., it is easy to damage the surface of the ceramic tiles. Rub out scratches. When we mop the floor, sewage seeps in along the scratches. The more it seeps in, the surface texture of the tiles will become darker and the decorative effect will become worse. Because of this, the super wear-resistant technology of Bighorn Deer came into being to realize the "eternal youthfulness" of ceramic tiles.
It is reported that Dajiuluo’s scientific research team has cooperated with the world’s number one glaze company, Italy’s Carobia Glaze. After years of research and development and testing, Dajiuluo has created the world’s first “super glaze” developed for wear-resistant ceramic tiles. Wear-resistant diamond glaze" technology has obtained national patent technology certification, which has greatly improved the wear resistance of ceramic tile products. After that, Big Horn Deer accelerated the pace of R&D and innovation, comprehensively upgraded its super wear-resistant technology, and launched the "2nd generation micro-engraved super wear-resistant diamond glaze" technology, which increased the wear-resistance index to more than 6,000 rpm. Compared with ordinary ceramic tiles, it is more wear-resistant than ordinary ceramic tiles. The strength is more than 3 times and the anti-skid performance reaches Grade A, completely achieving the "world's absolute leading level" in terms of wear resistance index and anti-skid performance, once again setting a new height in global wear resistance.
The emergence of Dajiulu's super wear-resistant technology fundamentally solves the problems of ceramic tiles that have long plagued the industry such as being not wear-resistant, easy to scratch, and easy to slip, and leads the ceramic tile industry into the era of super wear-resistant!
From a cutting-edge brand to a “new domestic” brand
As a new force in China's ceramic tile market, Dajiaolu has performed exceptionally well in the market since its establishment in 2019. According to the latest data, as of June 25, Big Horn Deer has added 422 new specialty stores in 2021, and the total number of specialty stores nationwide has exceeded 1,613. At the same time, at major trade fairs across the country, Dajiulu's super wear-resistant marble tiles still doubled their performance despite the overall decline in the industry environment. In the high-end home furnishing trend vane Easyhome and the national chain home furnishing store Red Star Macalline, Big Horn Deer super wear-resistant marble tiles have repeatedly surpassed their peers and become the king of ceramic tile categories in various places. They have repeatedly won the "Model Store" and "Tile Category Sales Volume" of Easyhome Champion" honor. In the ceramic tile industry, which has been experiencing an overall decline in recent years, Dajiulu has repeatedly achieved growth against the trend, and has maintained the first global growth rate for two consecutive years.
The unique super wear-resistant advantage makes DajiaoDeer is highly praised internationally, and its products are widely used in high-end decoration projects such as Hilton Hotel in New Zealand, Marriott Hotel in Kuala Lumpur, Shangri-La Hotel in Colombo, DANS LE COEUR Hotel in Japan, Sheraton Hotel in Malaysia, BMW China Headquarters, etc., and are used by hundreds of millions of families. High quality super wear resistant marble tiles. In this regard, Mr. Nan Shunzhi, the founder of Big Horn Deer, also bluntly said: "Many large-scale projects and hotels at home and abroad come to the headquarters for negotiations, and they directly indicate that they come for the 'super wear-resistant'."
The rapid growth of the deer is obvious to all in the consumer market. Even the authoritative national media CCTV praised the deer’s outstanding market performance. When China Central Television's "Focus Interview" reported on a well-known ceramic tile brand in Foshan, a 3-second shot was deliberately given to the leading brand of China's ceramic tile industry, Big Horn Deer's super wear-resistant marble tiles. This is the second time that Big Horn Deer was invited by the People's Daily to surprise After its appearance in "Chinese Home", another national media affirmed the strength of the Dajiulu super wear-resistant marble tile brand.
In addition, the big-antlered deer shined in the "Chinese Home" event. At the booth, Big Horn Deer Ceramics collided with retro Chinese style and contemporary trends, attracting many big-name experts and designers. Designers visit the exhibition check-in points, and even attract outstanding star designers from southwest China such as Liu Pan, Liu Zengshen, Tang Nina, etc. to explore the design aesthetics of the national trend.
It was unexpected that Big Horn Deer won the top three results on Tmall 6.18. It is actually an expected result for Dajiulu, which has made its products and processes good and solved the pain points of the industry, to gain market recognition. Bighorn Deer, which has chosen to delve deeply into super wear-resistant technology and continuously innovates for self-breakthrough, has truly achieved global leadership from innovative technology to market sales.
