As the country’s macroeconomic control of “housing is for living, not for speculation” becomes more and more stringent, the era of barbaric growth of real estate is about to pass. Coupled with the policy on finely decorated houses issued by local governments and the strategic procurement projects of ceramic manufacturers, competition in the ceramic industry has further intensified. In this competitive situation, most of the ceramic tile production capacity and sales volume have gone to the leading companies in the industry, and industry leaders have gradually formed. Today, the emergence of slate home furnishings has pushed the ceramic tile industry into another competitive dimension and raised the entry threshold for competition. In the new era where whole-house customization is the basic unit of competition, brands and dealers are constantly shuffling, and those who are not strong enough have no choice but to join the melee of mid- to low-end products.
Faced with such a competitive market environment, what other opportunities are left for small businesses and brands? Between being tall and complete and being small and beautiful, where will ceramic manufacturers go? As a ceramic brand based in Foshan and facing the world, what kind of survival philosophy does Damiya Tile, one of the top ten antique tile brands, have? Zhang Xiaoping, the founder of Damiya Tile, is keenly aware that with the advent of the slate era, products with various finishes, specifications, and craftsmanship are blooming. Only by focusing on high-quality products can there be room for survival; but small categories This means that the market capacity is limited, so the quality and performance of the product need to be amplified in order to attract enough customers. This is the philosophy of "small category, big quality" of Damiya tiles.
Damiya Tile is fully aware that it is particularly important to do its own "small category" well. "Small" means based on the subdivision of matte bricks, practicing the guiding ideology of one meter wide and one hundred meters deep, adhering to the high-end differentiated positioning, deeply exploring the potential of matte bricks, and making refined and thorough product styles and creativity. , surface texture, green body quality, matching specifications. Determine your own development path. Currently, Damiya's product specifications cover 600x600mm, 600x1200mm, 900x1800mm, 800x2600mm, as well as matching 600x600x20mm, 600x1200x20mm garden landscape bricks. Product finishing effects include cement, wood grain, sandstone, terrazzo, slate, marble and other categories. The original design of the product and the uniqueness of the product can ensure dealers' competitive profits in the terminal market; at the same time, the sufficient inventory of the Foshan headquarters reduces the pressure on dealers to prepare inventory, allowing dealers to produce large output with a small investment!
DaWhere is the "great quality" of Miya tiles reflected? Mainly reflected in product added value and pattern. Architectural ceramics has a market capacity of hundreds of billions, and the market share of mid-to-high-end products is also tens of billions. The market is not small. However, many high-priced products themselves do not have high added value, and many of them are just sold at high prices with various gimmicks. Damia adheres to Italy's original design and glazes, and creates double-zero water absorption porcelain matte tiles by using an ultra-large tonnage press, increasing the kiln temperature, and extending the firing time, creating Damia's extraordinary product quality. . This move makes the production cost of Damiya tiles generally higher than that of ordinary brands of matte tile products. However, Damiya founder Zhang Xiaoping believes that a brand takes time to accumulate and accumulate little by little. Brand is the guarantee of quality, and quality is the endorsement of brand. If you want to make your brand bigger, it must be accumulated from the accumulation of word-of-mouth from consumers. Therefore, the quality of the product cannot be reduced at any time! Forging iron requires one's own hard work. As long as the product can create value for customers and create benefits for dealers, even if the market is more difficult, it will definitely be able to find a way out and create a sky of its own development.
