The brand upgrade and renewal of Vero Eco Brick in 2020 is a year of breakthrough innovation for the brand, and it is also a very fulfilling and busy year. During this year, Vero Eco Brick worked steadily, worked hard to cultivate its internal strength, and deeply explored the market. The headquarters activities were carried out in an orderly manner; the terminal activities continued, traveling all over the country, and each activity was in full swing, handing over a The manufacturers are very satisfied with the report card. In 2020, Vero Eco Brick carried out a total of 32 activities: 7 planned by the headquarters; 2 national linkage activities managed by the headquarters; 9 new store openings; 2 designer activities; 3 community group purchases; and 9 daily promotions .
2020.3.15
Vero Eco Brick Headquarters holds high the banner of "Healthy Home·Public Welfare Purchase" discounts, and conducts online + offline nationwide live broadcast promotions. The activities are unprecedentedly popular and fruitful.
2020.4.18
Cixi Vero Eco Brick's "Come on China, Action for Love" event was grandly held. The event was carried out with love and public welfare as the medium. It was popular among local consumers and quickly increased the brand's popularity and reputation in the local area.
2020.4.18
Linyi Vero Eco Brick's "May Day Decoration New Home" implements factory direct purchase activities to give back and benefit consumers, making their decoration shopping more ecological, convenient and safe.
2020.4.23
Yuncheng Weiluo Ecological Brick Community Group Purchasing Activity, factory prices are given back to consumers, allowing local consumers to enjoy real quality and benefits.
2020.5.08
Vero Eco Brick's national May Day decoration season event attracted many consumers to dealer stores across the country to seize preferential benefits, setting off a rush to buy.
2020.5.21
Cixi Weiluo Ecological Brick's "May Juhuasuan" promotion event was successfully held. The event was wonderfully staged, and the scene was very popular, with many orders signed.
2020.6.10
Puning Weiluo Ecological Brick Designer Salon Sharing Conference was full of highlights, which deepened local designers’ knowledge and understanding of Weiluo brand and products.
2020.6.21
Vero Eco Brick Shanghai's "618 Healthy Home Decoration Festival" event was a perfect ending. The event's popularity skyrocketed, orders were signed continuously, and a rush to buy was set off.
2020.8.02
Qiyang Weiluo ecological brick "healthy and rejuvenating home""The dress-up trial opening event was held grandly, and the event continued to sell orders, and was well received and praised by local consumers.
2020.8.23
Yinan Vero Eco-brick "Healthy Renewal Home" was grandly opened for business, and there was a wave of signings at the event, which was highly recognized and loved by local consumers.
2020.9.25
Yingshan Weiluo Ecological Brick "Healthy Renewal Home" was grandly opened, setting a new benchmark for green and healthy home building materials with great momentum, and the event was very popular.
2020.9.26
The trial opening event of the new Jiaoling Weiluo Ecological Brick store was an unprecedented event, bustling with excitement and quickly setting off a buying frenzy.
2020.10-11.
Vero Eco Brick's "Ecological China Tour·Double 11 Charity Happy Shopping" national linkage event came to a perfect conclusion, with a completion rate of 213.52%, 2,357 transactions, and sales of approximately 46.5878 million. The event was deeply recognized and loved by users across the country.
2020.11.28
Hangzhou Vero Eco Brick's "Star Buying Building Materials Alliance-Factory Direct Supply Conference" joined hands with well-known local building materials brands to perform wonderfully, and the scene was very popular and the carnival continued
2020.12.12
The national "12.12 Year-end Promotion" promotion event of Vero Eco Bricks has come to a successful conclusion, setting off a new wave of promotions across the country.
2020.12.20
The "China Overseas Tianzhuan Relatives and Friends Group Purchase" of Liuzhou Vero Eco Bricks was grandly held. The promotion of the event spread rapidly in the local market, and the brand awareness increased rapidly.
Let the editor take you to review the highlights of the event!
Headquarters planned 7 events
Vero Eco Brick’s “New Year Renew Home” nationwide promotion from December 21st to January 3rd has 28 city specialty stores launching the event one after another. It is also popular in various markets in various places. The popularity only increases but not decreases, and there is a wave of signings. Take another wave.
” carried out activities in a total of 67 city specialty stores across the country. The event live broadcast room exceeded 2,000+ orders in 2 hours, and the number of online views exceeded 81,700. It received 181,200 views and 155,000 shares.
The headquarters of Vero Eco Brick planned a national promotion campaign for the May 1st Decoration Season "Factory Helps Home Decoration·Awesome and More Awesome", attracting 65 offline stores to participate in the event promotion. Activities in various places have continued to generate huge sales and have been well received by local consumers.
Vero Eco Brick planned the "618 Healthy Home Decoration Festival" event from May 18 to June 18. A total of 37 city specialty stores across the country joined the event. The event was very popular, orders were signed continuously, and a rush to buy was set off.
From September 8th to October 8th, Vero Eco Brick Headquarters planned the "Mid-Autumn Festival and National Day Double Festival Carnival" event, with a total of 53 terminal stores participating in the event. Activities in various places are unprecedentedly grand and lively, setting off a buying frenzy during the Golden Week.
Weero Eco Brick organized and planned the implementation of the "Ecological China Tour·Double 11 Charity Happy Shopping" national linkage activity and achieved great success, with a completion rate of 213.52%, 2,357 transactions, and sales of approximately 46.5878 million. The activity was deeply loved by users across the country Recognition and love.
The national "12.12 Year-end Promotion" promotion of Vero Eco Brick was promoted by the marketing department staff of the headquarters. 61 stores across the country participated in the promotion of the event, setting off a new wave of promotions across the country and achieving satisfactory results.
2 headquarter execution activities
NO.1 Headquarters Health Home·Public Welfare Shopping
In March, during the epidemic period, Vero Eco Brick’s “Healthy Home·Public Welfare Shopping” headquarters event interacted with consumers in the form of online live broadcast for the first time.Exhibiting "online + offline" super live broadcast with thousands of people, realizing the same style, same quality, same price and same service in online and offline stores!
The "Online + Offline" live broadcast of Vero Eco Brick's "Healthy Home·Public Welfare Shopping" headquarters activity is linked to terminal stores across the country to implement direct profit sharing from factories and give back to consumers, making fans stay at home and renovate and shop more ecologically, conveniently and Safety.
NO.2 Headquarters Ecological China Tour·Public Welfare Happy Shopping
From October 12th to November 13th, the "Ecological China Tour·Double 11 Charity Happy Shopping" national linkage event adopts a two-way combination of "headquarters and terminal stores, online + offline", and is broadcast online in three stages. The lottery and store PK format will be held. Attracting many consumers to go to dealer stores across the country to seize preferential benefits, setting off one wave of buying craze after another. The completion rate of the national linkage activity of "Ecological China Tour·Double 11 Charity Happy Shopping" reached 213.52%, with 2,357 orders completed and terminal sales of approximately 46.5878 million. The activity was deeply recognized and loved by users.
"Ecological China Tour·Double 11 Charity Happy Shopping" national linkage activity: for every order completed, in the name of the customer, the Vero headquarters donated 100 yuan to the "China Greening Fund" to plant poplar euphratica forests with charity purchases. At the same time, Vero Eco Brick launched a fundraising campaign for I Have a Populus euphratica forest, with a planting area of 10.857 acres, planting 1,083 saplings, and 2,961 participants, working together to make the earth greener.
The terminal carried out 23 activities
NO.1 Puning Station Ecological Design Star
On June 10, at the Puning Vero Eco-Brick Designer Salon Sharing Session, participating guests and designers had a great time enjoying the visual enjoyment brought by ecological health and artistic ceramic tiles while eating delicious food. This is the exchange of ideas between the Vero brand and local designers, the blending of art and life, and the collision of design and materials!
NO.2 Shanghai Station 6·18 Healthy Home Decoration Festival
On June 21st, the 618 event of Vero Eco Brick Shanghai store came to a perfect conclusion. 172 orders were signed during the entire event, the amount of cash collected reached more than 700,000, and the completion rate reached 198.6%. The popularity of the event skyrocketed, orders were signed continuously, and a rush to buy was set off, which was well received and praised by local consumers.
NO.3 Yinan Station Healthy Renewal Home
On August 20, the opening ceremony of the Yinan Vero Eco Bricks "Healthy Renewal Home" was celebrated with fireworks, gongs and drums, banners hanging high, and a grand scene, opening a new chapter in the development of the local ceramics industry! Vero Eco Brick takes root in Yinan with its healthy and comfortable positioning, and brings an impressive opening event that benefits Yinan citizens.
NO.4 Hangzhou Station Group Buying and Bargaining Meeting
On November 28, the "Star Buying Building Materials Alliance-Factory Direct Supply Conference" organized by Hangzhou Vero Eco Brick and many well-known local brands was grandly held, and the atmosphere was very lively. All the merchants in the venue adopted the promotion policy of "lowest price of the year directly from the factory", which made the owners present applaud and sign orders one after another.
The extraordinary 2020 has come to a successful end. Looking to the future, the Vero Eco Brick team is full of confidence and enters 2021 with a running attitude. It will surely seize opportunities, break through innovation, seize the market, and create a new situation. , will give back to users across the country with better activities and more discounts!
