"Quality first, innovation first, openness first" have become the common qualities of Chinese brands in their development process. Over the years, they have continuously accumulated strength and transformed strongly, and the "new domestic products" have helped people live a better life, and at the same time contributed hugely to China's economic growth. On December 8, 2020, the 6th China Brand Forum hosted by People's Daily was grandly held in Beijing. Leaders from the Central Propaganda Department's Executive Meeting, the State Council Information Office, and the President of People's Daily attended the opening ceremony and delivered speeches.
In this forum, Hengjie, as the only representative brand of new domestic products for home furnishings, appeared at this event together with leading brands such as Huawei, Yili, Gree, Moutai, and Evergrande, and was selected into the People's Daily's "Brand Power Plan" and " "2020 Chinese Brand Innovation Cases" has become a benchmark brand that demonstrates the Chinese spirit, Chinese strength and Chinese responsibility.
Mr. Ding Wei, CEO of Hengjie Group, was invited to deliver a keynote speech. Focusing on the central government's strategic deployment of brand power, he and the guests discussed good strategies for brand building and drew up a vision for brand development. Mr. Ding Wei said in his speech: "The strength of the country relies on the cohesion of hundreds of millions of families, and the improvement of the quality of life of hundreds of millions of families also reflects the progress of the country's economic development. As a member of China's manufacturing industry, Hengjie adheres to the principle of 'Perseverance in the heart, Focusing on the brand spirit of quality, we consistently provide sanitary ware products and services, and create a benchmark for Chinese brands in the home furnishing industry. At the same time, we adhere to the people-oriented approach and adopt "customer satisfaction, employee satisfaction, shareholder satisfaction, and social satisfaction", that is, the "four satisfactions". The core values give Hengjie stronger comprehensive competitiveness and make steady progress to improve the quality of life of Chinese families.
In 2017, People's Daily thoroughly implemented the important decisions and arrangements of the Party Central Committee, based on the specific needs of brand building, and launched the "New Era Brand Power Plan". One by one, resounding Chinese brands have begun to deliver shining Chinese business cards to the world. Over the past four years, a large number of Chinese brands have risen dazzlingly, taking on the important missions and responsibilities of “strengthening themselves”, “strengthening enterprises” and “strengthening the country” with their own core competitiveness. With its comprehensive strength, benchmark status, corporate culture and value leadership in the home furnishing industry, it was successfully selected into the "2020 Chinese Brand Innovation Cases". Among them, the "Hengjie Practice"uo; It deserves the common attention of the manufacturing industry.
The "Hengjie approach" of innovation and empowerment: "Quality" and "intelligence" rejuvenate the brand
In just over 20 years, from a single ceramic sanitary ware factory at the beginning of its establishment to a collaborative and integrated production and intelligent manufacturing base for five major categories, Hengjie relies on its two genes of focus and innovation. Under the continuous guidance of these two genes, Hengjie proposed the two elements of "quality" and "intelligence": "To build a Chinese brand benchmark in the home furnishing industry, we must seize the two elements of 'quality' and 'intelligence'. We hope that through Strict quality management, cutting-edge intelligent technology, and insights into China's bathroom environment provide Chinese families with a better bathroom life experience," concluded Mr. Ding Wei, CEO of Hengjie Group.
On the one hand, the height of "quality" determines the quality of life of every Chinese family. Therefore, Hengjie has always maintained strict management and continuous improvement of professional technology, product quality and production technology in manufacturing. In June 2020, Hengjie bucked the trend and put into production a fully automatic production line for smart sanitary ware, replacing labor with machines. The products are not put on the ground during the entire process, realizing automation and digital control of the entire process. It can be called a model of the integration of industrialization and informatization. After the production line was put into operation, the number, production capacity and degree of automation of sanitary ware kilns led the industry, and Hengjie's product strength was once again greatly improved.
On the other hand, "smart" represents the ultimate in user experience for home users, and is also Hengjie's secret weapon at the forefront of the industry. Intelligent manufacturing is the soul of today's manufacturing industry, and many years ago, "smart" has become one of the key words for Hengjie's product research and development. With the support of innovative technology, the 3.5-liter super cyclone water-saving toilet has led the industry into the era of water conservation. , Q9 smart toilet contains 47 patented technologies in one product, wood alloy bathroom cabinets are effectively anti-mold and anti-bacterial through "wood alloy" innovative materials and process technology... The new domestic products have rejuvenated the brand vitality, and more Implement innovative technologies through products so that technology can truly serve the lives of Chinese people.
The strong innovation power comes from Hengjie’s R&D and innovation platform, full-category R&D and innovation center, Hengjie laboratory with a total area of more than 4,000 square meters, etc., which have been awarded by the National CNAS Laboratory, the National Water Efficiency Laboratory, and well-known foreign third parties. It is recognized by many authoritative qualifications such as the "Satellite Plan" laboratory of the testing organization ITS. At present, nearly a thousand national patents have been born here and are widely usedIt is used in the development of new domestic products for sanitary ware. At the same time, Hengjie Laboratory can conduct testing for all categories of sanitary ware product testing projects.
In addition, based on its leading technological advantages in manufacturing and R&D, Hengjie has actively participated in the formulation and revision of national industry-related technical standards for many times. Up to now, Hengjie has not only become the first drafting unit of the "Smart Toilet" industry standard, but has also undertaken special research work related to national and industry standards for many times, and has become a participant in the formulation of more than 50 national and industry standards.
Brand is an intangible asset of an enterprise. It embodies the original intention and feelings of the producer. It also brings leaps and breakthroughs to the development of the enterprise itself. Being good at cultivating new opportunities in crises and opening up new opportunities in changes are the excellent qualities contained in "Chinese Brand". As Mr. Ding Wei said, “Creating a Chinese brand benchmark in the home furnishing industry and improving the quality of life of Chinese families does not rely on a single breakthrough, but on joint efforts in various dimensions such as quality, production, R&D, technology, marketing, and values. Steady progress; at the same time, we also actively interact with all sectors of society to discuss experiences and paths in brand building, and jointly lead the healthy development of China’s home furnishing industry. ”
Today, Hengjie is exerting huge momentum with its professional strength and seizing industry opportunities to lay out new business formats and models, demonstrating its strong professional capabilities, social value, development resilience and innovative vitality. From the living room to the kitchen, from the kitchen to the bathroom space, every home life scene is connected to the huge demand for home products and the people's yearning for quality life. Hengjie believes that the degree of social responsibility is the height of brand development.
