On August 27, Shao Lingmin, President of Shanghai Interior Decoration Industry Association, Cong Guoliang, Secretary of the Party Branch and Secretary-General of the Housing Committee, Chen Meng, Deputy Secretary-General of the Housing Committee, together with Xu Guojian, Chairman of Shanghai Jutong Decoration Group, and Shanghai Tongshuai Decoration Group Chairman Yang Hai, Shanghai Botao Decoration Group Chairman Tan Zhihua, Shanghai Jiayuan Decoration Chairman Chen Jun, Shanghai Zhixian Decoration Group Chairman Li Dongliang, Shanghai Tongji Classic Design Home Furnishing Co., Ltd. Gao Liang and other well-known Shanghai decoration company leaders, It was my first time to visit Hengjie Building in Shanghai and inspect Hengjie Group. Hong Weijun, senior vice president of Hengjie Group, Chen Xuebo, general manager of Hengjie Group's Shanghai branch, Jiang Guyan, channel marketing director and head of home decoration business, and others attended the reception. The two parties had in-depth exchanges on the development trends of the home decoration industry and other issues.
At the symposium, President Shao Lingmin and other leaders spoke and shared in turn, introducing the Shanghai Interior Decoration Industry Association to the guests present, strengthening information integration within the industry. Hong Weijun, senior vice president of Hengjie Group, introduced Hengjie’s development achievements in recent years to the guests.
Immediately afterwards, the delegation and Hengjie representatives had a lively discussion on the development trend of home decoration channels, its significance for the future, and the future direction of home decoration. Xu Guojian, chairman of Shanghai Jutong Decoration Group, and Chen Jun, chairman of Shanghai Jiayuan Decoration, spoke as representatives of well-known decoration companies attending the meeting. They highly affirmed the competitiveness of Hengjie products in the home decoration channel. They believe that Hengjie Sanitary Ware has leading technology and product quality and is highly competitive in home decoration channels. They also appreciate Hengjie's smooth and fast service capabilities.
After the meeting, the delegation moved to the product display showroom on the first floor of Shanghai Hengjie Building to get a close look at Hengjie's latest product lineup in various categories. Jiang Guyan, channel marketing director and head of home decoration business, introduced in detail the achievements and breakthroughs Hengjie has made in recent years in R&D, production and quality management, which was highly praised by the inspection team.
During the visit, the delegation focused on Hengjie’s acclaimed bathroom cabinets, smart sanitary ware, ceramic sanitary ware and other products; they stopped in front of the high-impact water-saving toilet and listened to the explanation.
This communication and cooperation with the Shanghai Interior Decoration Industry Association is an important attempt by Hengjie in strengthening channel construction. Hengjie also knows that channel optimization must be based on a strong guarantee of quality. Only by ensuring the stable output of high-quality products can a healthy ecology of multi-channel integrated sales be truly realized.
In recent years, constantJie insists on innovating through the old, and implements technology and product iterations in a targeted manner in the home decoration channel according to consumers' ever-changing bathroom life needs. The Q9 intelligent all-in-one machine, which integrates one-button knobs, instant hot water and other technologies, can fully realize the safety and comfort required for home decoration; the ecological solid wood bathroom cabinets with both simplicity and texture can meet the needs of more reasonable storage space combinations. Home decoration storage needs; the Hengjie large shower equipped with Leoxygen technology not only has soft water, but also has trendy colors such as matte black to match different decoration styles during home decoration; and the Hengjie basin is made of ultra-low lead copper and is supplemented by fine craftsmanship The faucet can meet the safety, energy saving, noise reduction and other needs that people are most concerned about in home decoration applications.
As a "smart bathroom benchmark company", Hengjie's achievements in technological innovation and research and development are obvious to all. In recent years, Hengjie has not only become the first drafting unit of smart toilet industry standards, but has also been recognized by the National Development and Reform Commission, the Ministry of Water Resources, the State Administration for Market Regulation, and the China Institute of Standardization, becoming the leading smart toilet manufacturer. Drafting unit of mandatory national standards for energy efficiency and water efficiency levels.
While maintaining the rapid development of its own product technology, Hengjie also takes into account its environmental protection commitments. From the selection of raw materials and production processes to the entire production process and product use, Hengjie integrates environmental protection concepts into it. The Dahui factory under Hengjie has achieved a high level of environmental protection with zero discharge of electroplating wastewater, and was rated as "International Leading Level in Clean Production" by the national authority.
Excellent and stable quality has laid a solid foundation for Hengjie's channel structure optimization. At present, Hengjie has 3,000 stores across the country, and while deeply cultivating retail channels, it is actively expanding commercial channels and home decoration channels. This year, Hengjie has reached strategic cooperation with many top home decoration service companies in the industry, such as Jiabao Group, Yizhifeng, Mingdiao Decoration, Liangjiu, and Xibian Decoration, to promote the deep integration of the industrial chain and achieve mutual benefit and win-win results.
At the same time, Hengjie also took the opportunity of this visit to the Shanghai Interior Decoration Industry Association to conduct an in-depth discussion on the cooperation model between the two parties and how to promote this model nationwide, thereby further promoting the integration of industry forces and achieving high quality for the industry and enterprises. A win-win situation for development. This exchange not only deepened the understanding and trust between Hengjie and the Shanghai Interior Decoration Industry Association, but also reflected Hengjie’s determination to build a multi-channel ecosystem.
In the future, Hengjie will continue to practice organic integration of multiple channels and maximize channel driving efforts to further tap the growth space of the bathroom market and allow Hengjie's technology and products to more broadly empower the industry chain. As a representative brand of new domestic products in sanitary ware, Hengjie is willing to work together with more industry partners to achieve win-win results and jointly promote the long-term development of the industry.
(This article is provided by the enterprise)
