From September 7th to September 9th, 2020, FAENZA & "Masters and Masterpieces 2020 Intellectual Figures Ceremony" will be held at the Anandi Hotel in Shanghai, attracting thousands of people and bringing together many well-known designers and artists. , senior media figures, experts and scholars. We invite you to share this two-day design aesthetics course.
▲ "Masters and Masterpieces" Design Aesthetics Course Humanistic aesthetics is the first work strength of senior designers< /p>
Words written in front
What does aesthetics mean to a designer?
"The level of a person's aesthetic level determines his level of competitiveness. Because aesthetics not only represents overall thinking, but also represents detailed thinking." - Jiang Xun
In this era of rapid development, aesthetic thinking is reconstructing modern business logic and changing consumers' aesthetic needs.
Any artistic design must consider its commercial nature and win the favor of consumers, in order to establish a market and promote consumption, so that the work can last forever.
In the future, designers’ aesthetic ability, creativity, and imagination will be the core bargaining chips.
Produced by Knowledge Astronaut, Xu Qing and Xu Sheng
01 Legendary Teacher’s Annual Design Aesthetics Course September 8-9
In order to meet the current needs of students and build an advanced thought palace for Chinese senior designers, FAENZA & "Masters and Masterpieces 2020 Intellectual Figures Ceremony" is honored to invite four people who are good at design and study aesthetics. Cultural giant.
They are: Liu Guanzhong, the father of Chinese industrial design, Dong Mei, a scholar of Chinese classical literature and culture, Zhu Liangzhi, a leading figure in Eastern aesthetics, and Shan Jixiang, the former director of the Palace Museum.
These four teachers are not only China’s current academic leaders in the fields of design, humanities, and aesthetics, but also diligent teaching craftsmen.
This is the first time in the field of education that masters have gathered together to share knowledge. What a blessing!
Shan Jixiang ▍ The power of culture
As the sixth director of the Palace Museum, Shan Jixiang is respected by the outside world as the "head" of the Palace Museum.
He brought his 600-year-old story with himPalace play crosses borders, from the Forbidden City cultural and creative products to emotional documentaries, from mobile APPs to celebrity reality shows. Now the Forbidden City has become the most trendy IP. In 2017, the annual turnover of the Forbidden City cultural and creative products has reached 1.5 billion, with more than 1,500 A income of listed companies.
For the entire cultural and creative industry, the success of the Forbidden City is a typical example. It lets people know that these terms, business, feelings, and responsibility, do not conflict, but complement each other.
This time, Dean Shan will talk to everyone on the spot about how the Forbidden City "comes to life" and how to operate the power of culture and give the brand its own dignity.
Zhu Liangzhi ▍ Oriental Aesthetics
Teacher Ju Bin once said in a class: "Teacher Zhu Liangzhi is my inspiration in aesthetics."
This is an era of pursuing aesthetics. Aesthetic education in the contemporary era guides more and more people to transcend their own limitations and pursue a life with more meaning, value and interest.
This is also an era that pursues practicality. Everyone likes to ask "What's the use of it?"
This time, teacher Zhu Liangzhi will lead students to enter the world of aesthetics, grasp the understanding of aesthetic laws, and comprehensively enhance their realm and design creativity.
Dong Mei ▍ Humanistic Aesthetics
Liu Guanzhong ▍ Design Thinking
Teacher Dong Mei, as a practitioner of the spirit of Chinese culture and a practitioner of Chinese aesthetics, loves Kun Opera, is an expert in tea ceremony, plays the guqin, and knows about vegetation.
A work must have both artistic form, external beauty, and inner spiritual beauty. Only then can it constitute a complete work and a good work.
“As a person whose job is beauty, I feel that the cultivation of humanistic aesthetics is not only a foundation, but also a homework.”
This time, Teacher Dong Mei’s course is just like this. Based on Chinese classical literature, she and the students will complete their own understanding and thinking through the observation of Chinese culture.
Liu Guanzhong ▍ Design Thinking
Liu Guanzhong is known as the father of Chinese industrial design and is China's firstOne of the founders of the industrial design profession.
Chinese industrial design started from scratch. He is the foundation builder and teacher. We are all his students. Great names in the design world, Zhang Fan and Li Jianye, both studied under Liu Guanzhong.
This time, teacher Liu Guanzhong will start from design thinking, integrate science and art, and guide designers to formulate a methodology suitable for users.
Beyond the course 02, exciting sessions
September 7-9
Masterpiece Exhibition
September 8, 19:30-22:30
Design concept speech
September 9, 19:30-22:30
Masters and Masterpieces 2020 Intellectual Figures Award Ceremony
It is worth mentioning that this annual design aesthetics course invites celebrities and elite representatives from China’s design, art, and business circles to attend.
Conclusion
The transmission of design and aesthetics to human life constitutes the cultural foundation of design.
With the continuous development of human society, industrialized mass production has caused one-sided development of people, especially the lack of people's aesthetic ability and weak aesthetic consciousness, which has increasingly become a prominent problem and attracted people's attention.
FAENZA’s original intention is to do our best to rediscover and respect the tradition of design aesthetics and gradually influence contemporary designers.
Beauty is invisible competitiveness. The desire to see it makes humanistic aesthetics the first work force of designers.
FAENZA "Masters and Masterpieces" 2020 Intellectual Figures Ceremony is an annual knowledge ceremony about design, art, and aesthetics. It mainly consists of four parts: design aesthetics class, masterpiece exhibition, design concept speech, and awards ceremony .
Design aesthetics class: masters and masters sort out and precipitate thousands of years of oriental culture, and teach students about it in the form of an ideological classroomAll sectors of society spread ideas and establish systems based on current lifestyles.
Masterpiece Exhibition: One hundred cutting-edge design elites who participated in this ceremony were carefully selected to use their unbridled creativity to ignite creative leads and present an exhibition art feast.
Speech on Design Concept: Representatives of outstanding designers, through a one-year knowledge system learning in four major modules, starting from the design concept, representing contemporary designers, take the podium to express the voice of contemporary design to the world.
Masters and Masterpieces Award Ceremony: Pay tribute to scholars, think tanks, design pioneers, cultural heroes, business leaders, and brand enterprises, and be honored by authoritative organizations and celebrity hosts.
The participants of "Masters and Masterpieces" are all representatives of using life to create life.
Work with the greats and create masterpieces.
Time: September 7-9
Location Shanghai Anadi Hotel
See you in Shanghai in September.
(This article is provided by the enterprise)
