Text/Zhong Taojun
On July 8, that is, today, the 22nd China (Guangzhou) International Architectural Decoration Expo was jointly sponsored by the China Foreign Trade Center (Group) and the China Building Decoration Association and hosted by the China Foreign Trade Guangzhou Exhibition Corporation(hereinafter referred to as "Guangzhou Construction Expo") grandly opened at the Pazhou Exhibition Hall in Guangzhou.
As the "debut platform for champion companies", the Guangzhou Construction Expo has developed into the world's largest exhibition in the home furnishing industry; and as the first large-scale exhibition in the home furnishing field after the new crown epidemic, the 22nd Guangzhou Construction Expo It's full of expectations.
So what are the things worth paying attention to? Please follow Zhong Taojun’s footsteps and take a look.
01
Unexpectedly popular
Text/Zhuifeng
The 21st Guangzhou Construction Expo has an exhibition area of 420,000 square meters, with more than 2,100 exhibitors and 198,316 professional visitors (an increase of 10.54% over the previous session). The scale continues to rank first among similar exhibitions in the world.
The 22nd Guangzhou Construction Expo opened areas A, B, and C of the Pazhou Exhibition Hall, continuing the four major themes of the 21st "customization", "design", "intelligent" and "system", starting from the upstream production equipment and auxiliary materials From accessories to finished products and whole-house customization, to smart homes, it covers the main subcategories of the entire industrial chain of the large home construction and decoration industry, and it can be said to have everything. Affected by the COVID-19 epidemic, although it has been reduced in scale, it still maintains an exhibition area of 300,000 square meters, attracting more than 1,600 companies from 24 provinces and cities across the country. Of course, in terms of popularity, it is still inferior to the previous one.
At the scene, Zhongtao Jun heard people commenting more than once that the current Guangzhou Construction Expo was not as popular as the previous one, but also said that it was not easy to have so many people participating in the exhibition during the epidemic. Everyone should Have full confidence in the market.
For China, the most dangerous stage of the COVID-19 epidemic may have passed; but for the world, the COVID-19 epidemic is still continuing and spreading.
This Guangzhou Construction Expo is less popular than the previous one, mainly because foreign companies and friends were unable to participate due to the COVID-19 epidemic. However, the enthusiasm of domestic enterprises and personnel to participate in the exhibition is extremely high, much more popular than expected - it is reported that as of July 6, the number of pre-registered visitors has doubled compared with the same period last year.
02
On the "New Year's Day" in the building materials industry, what's the excitement?
文/咿雅
The Guangzhou Construction Expo is grand, lively, and has a sense of ceremony that brings people in the building materials industry together, just like the customary flavor of the New Year.
Before the exhibition, a friend of a brand told Zhongtao Jun: "If you want to look at the booth design at this Construction Expo, it is not interesting. It is said that the booths of several paint brands plagiarized the ones from last year's Guangzhou Design Week. The booth design of a peer (the designer is relatively famous, so he was "reported" by the construction company), but a certain ceramic brand (I have participated in the Guangzhou Design Week all year round and already have my own label of creative design)With participation in the exhibition, it should be worth looking forward to... Respecting originality is what I care about most. ”
Well, Visitors are willing to squeeze in a sea of people. What they want to see is original content. It can be products or booth designs. It can also be a marketing method, the focus is on one word: new. Find new business opportunities in new discoveries.
But how much fresh content is worth seeing in the first building materials exhibition after the epidemic?
What Mr. Zhong Tao saw and heard was inseparable from the 2 keywords: rock slabs & customization.
For example:Guangdong Zhongyan Eight home display systems and the direction of90 degree home
1 "New" display?
Perhaps because slate can be processed in a wide range of applications, almost all brands that display slate products focus on the integration of slate with home products such as wash basins and dining tables.
For example:Bosena SlateHeating function of dining table and Lishi slatewash basin display
Even the promising ceramic brands mentioned in the first paragraph of this article may be because we are promoting a new slate brand, so the main brand’s exhibition booth of less than 20 square meters is just a “medium-standard” product hanging on the wall. The same, but the surprising "highlight" is that there is an additional refrigerator to interact with visitors (scan the QR code to participate in the event to receive ice cream)...After all, it is a materials exhibition, how high do you expect it to be?
2 "New" product?
However, there are still eye-catching products, such as Spanish Deses slate and Bode Group’s Perigent Corundum.
Spanish Deses slate, Bode Group’s Belize corundum
The "new" thing about the product is that it can be "detached" from the integration with household products. It not only appears as a material for a single wash basin, dining table and other household products, but also can be With the core strength of the product, it is integrated with the entire home space, moving towards a true overall home customization concept.
3 "New" needs?
As the saying goes: Product is king. At the moment, it can probably be said that rock slabs are king. No matter which material store you go to, you can hear information about the combination of a certain home product and "slate", and it has become a material well known to merchants in the entire building materials terminal market. The following are the real “voices” from various building materials terminal channel vendors at the exhibition.
I
A building materials agent in Sichuan said when "negotiating" with a certain slate brand: We only need your raw materials. There are many processing plants in our area, so there is no need to give me the price of the entire set of processed products.
II
A furniture agent in Zhengzhou, Henan, mainly works through wholesale channels. When "inquiring" about the agency conditions of a self-proclaimed imported slate brand, he said: We can get about 5 million to 6 million yuan of goods a year, and the slate products are used on dining tables. Mainly, the most well-known brand of domestic slate is Delifeng, but we feel that domestic prices are poor, so we still prefer imported slate products, which can drive up prices.
III
Suzhou slate processing manufacturer, hovering at the booth of a certain slate brand, said: We are a processing factory, but it is unreasonable for you to insist on us setting up a showroom to act as an agent. What we directly face is customization. Designer channels on demand. (In the end, the brand said: "Of course, exceptions can be made, that is, you have to be loyal to the brand, continue to promote the brand, and the annual sales volume must reach 100%.)
IV
A Beijing sanitary ware agent asked in front of a bathroom cabinet of a certain sanitary ware brand: Is this bathroom cabinet made of slate? How much does it cost? Still so expensive? The prices of our slate materials have begun to drop.
So, If you are still guessing that "slate is just a product that is hotly discussed by industry insiders" - you are wrong! Based on the above “voices”, there are two more pieces of information: The terminal rock slab processing plant is "prosperous", and the problem of difficult rock slab processing will gradually disappear. Disappear; A common question for slate agents is "How much does it cost to represent your brand? What is the maximum size of your products? Where is your factory and can I visit it?"
......
The rare 2020 Guangzhou Construction Expo may also give people expectations of saying goodbye to the old and welcoming the new.
03
Processing equipment and application auxiliary materials
Text/Xiao Chun
In the large customization hall No. 1.2, various slate brands competed with each other. Passing through the "Guangdong Zhongyan" booth, a brand selling glue-Kandir attracted everyone's attention. What is on display is not ordinary glue, but "special glue for rock slabs" used for the joints of slab countertops, the installation and splicing of joints, and the bonding and reinforcement of backing strips. According to the person in charge of the booth, compared with ordinary stone adhesives, this kind of glue has the characteristics of fast drying, high and low temperature resistance, high strength without cracking, stable color without turning black or yellow, and no harmful volatiles. It is practical and environmentally friendly. , more suitable for slate home applications.
▲"Stone Football" and Special Glue for Slate
Does custom slate home furnishing only require a good bottle of slate glue? Of course it's not that simple.
Kandier Company, which has 11 years of experience in kitchen and bathroom glue, has also equipped professional glue mixers for customized slate processing (there are four types of mixers to choose from depending on the caliber used in different areas), paired with high-end domestically produced glue. /Four types of imported (50ml, 75ml, 280ml, 280ml electric) special rock slab glue guns provide a complete solution for rock slab splicing and bonding. It is worth mentioning that the stunning “slate football” on Zhongyan’s booth is made of products from Kandel; and the style of the bathroom sink on display at Kantier’s booth is exactly that of the 12.1 Bathroom Pavilion A number of sanitary ware brands have launched their flagship products one after another.
▲Special glue gun for slate and slate sink
Speaking of customized home furnishings, the unavoidable processes of rock slabs as slabs are cutting, edging, and drilling. 10.1 and 11 located next to the home customization hall.Machinery Exhibition Hall No. 1 basically displays composite panels and wood processing equipment, with very few tools for processing materials such as rock slabs. Just when he was about to "wear out his iron shoes", Zhongtaojun found a rock slab processing equipment company called Hechen Electromechanical.
Detailed explanation of each rock slab processing equipment case
The four artifacts exhibited by Hechen Electrical and Mechanical include the rock slab rotary cutting machine, the rock slab edge grinding machine, the rock slab chamfering machine, and the five-axis CNC bridge cutting machine. , coffee tables, dining tables, islands, TV cabinets and other application processing centers are tailor-made. It is understood that the maximum sizes that these four pieces of equipment can process are 2800×1600㎜, 1200×800㎜, 2800 (length)×30㎜ (thickness), and 3200×1800㎜. One of the rock slab rotary cutting machines costs about 150,000 yuan (only half of that of a water jet cutting machine).
▲Hechen electromechanical rock slab rotary cutting machine
According to a slate processing equipment business, slate processing tests the precision of the processing equipment more than quartz and other stones; although the processing quality is directly related to the quality of the slate product, choosing a better quality The saw blade can also avoid problems such as edge chipping.
After reading so much, have you found that the later processing and application of rock slab materials is not simple? It is hoped that the processing equipment and application auxiliary materials of slate can mature as soon as possible, so that good products can enter thousands of households.
04
Stone slabs take advantage of the wind and exhibitors shout that they cannot keep up with the times!
Wen/Sitao
This year’s Guangzhou Construction Expo, ceramics industryThere are not many "players" sent by the industry, but almost all of them are caught up in the popularity of the "rock board". Why do you say that? Most of the ceramic brands participating in the exhibition were slate brands, and 3 of the 4 ceramic tile brands also exhibited slate products.
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Among all the slate brands participating in the exhibition, Guangdong Zhongyan exhibited the most abundant and diverse slate designs, colors and textures, and the super large size of 1600×3650㎜ was also extremely eye-catching. The "luxury stone" series jointly created by Guangdong Zhongyan and many industry giants made its debut. The colors include black, white, gray and green, and even wood grain, with thicknesses of 15mm, 12mm and 5mm. In addition, Guangdong Zhongyan's "soft matte" craft series is also on display. The original vertical penetration technology, dry granules imported from Spain and unique formula create the soft, elegant and luxurious beauty of slate.
In terms of overall furniture, Guangdong Zhongyan’s customized slate brand Chuangwu·Sandboard exhibited a variety of customized slate products such as cutting boards, sinks, cabinets, and dining tables. It is understood that Guangdong Zhongyan slate products have passed the US authoritative SGS certification and comply with food-grade countertop standards.
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Lingbiao Technology·Stone Board’s booth design has a strong sense of design. The exterior facade is wrapped with 20 snowflake white slate boards. The oversized snowflake white slate boards attracted many passing exhibitors who couldn’t help but touch them. Feel. The entrance to the booth is paved with calm and atmospheric dark gray slate, and the stacked curved doors divide the interior into multiple exhibition rooms, revealing a deep and mysterious feeling, attracting many exhibitors to come and visit.
The colors of the rock slab products on display at Lingbiao Technology·Stone Slab are mainly low-key and atmospheric dark gray and dark brown. Three simple rock slabs are hung on the wall to form an exhibition room, which shows the brand's confidence in its products. , no need to decorate "no makeup" to stunning the audience. It is understood that Lingbiao Technology Rock Slab is a brand of cross-border slate stone. Its slate production line is located in Shimen Industrial Park, Lulong Economic Development Zone, Hebei, and was officially launched on June 11, 2020. The production line is currently under debugging and is expected to be mass-produced in September this year.
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As the pioneer of super wear-resistant marble tiles, Big Horn Deer super wear-resistant marble tilesAt the Guangzhou Construction Expo, it exhibited its newly launched slate products and dense joint technology in 2020 - dense joint marble slate. Whether the tiles are good or not can only be determined by polishing them. In the afternoon, Big Horn Deer moved the 2019 ultra-wear-resistant PK competition that attracted tens of thousands of people across the country to the exhibition site to demonstrate the quality of Big Horn Deer brand products.
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Golden Stone Marble Tiles launched a 5 mm thick slate with extremely saturated patterns and colors, which attracted many exhibitors to stop and watch. It is understood that this product has not yet been named, with a specification of 900×2600㎜. It is a new product that the general manager of the brand has just brought back from the factory.
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Lishi SlateThe super-large 1600×3600㎜ slate is eye-catching. The booth is equipped with prefabricated parts and furniture such as dining tables, wash basins, and kitchen countertops made from various slates. . Lishi slate products have a smooth and delicate touch and smooth chamfers, which have been welcomed by many exhibitors.
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At this construction expo, Felona cement tiles made a high-profile appearance with the "U series" of "Yuanchuang" products independently developed in 2020. It is understood that this series of products is selected from 12 globally trendy colors (Morandi colors). It also adopts low-brightness matte texture and all-solid-color ceramic tiles to make the space easier to match, bid farewell to light pollution and make it more comfortable. The first domestic 800×1800 ultra-large size cement tiles, equipped with 600×1200 mainstream size to suit more space.
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As a mature slate brand, Spanish Deses Slate has a very good balance between booth design and product display. The entire booth particularly highlights the high-end luxury of slate, with a full range of slate designs and colors. , slate dining tables, cooktops, cabinets and other furniture have a strong sense of design, are exquisite and comfortable. It is understood that Spanish Deses slate is an imported slate brand introduced into the country in 2012. Its slate products have been featured in popular TV dramas such as "Everything Is Fine" and "Ode to Joy".
Walking through the Guangzhou Construction Expo with a huge exhibition hall all day long, Zhongtaojun had a great timeMy legs were weak and I was dazzled by the sight, but I was shocked by the huge crowds of people at the scene. Especially when walking out of the Pazhou Exhibition Hall, Zhong Taojun saw a middle-aged man covered with bright light bulbs. Under the scorching sun, he enthusiastically explained his company's products to the exhibitors, that is, those hanging on his body. The lamp was shining, sweating on one side, and I couldn't help but feel touched and relieved.
The difficulties caused by the COVID-19 epidemic will eventually pass. As long as people are still alive and companies are still alive, the economy will definitely recover and the home furnishing industry will definitely get back on track. We live in such a country that attaches great importance to the lives and health of the people and can quickly control the epidemic. It cannot but be said to be a kind of luck and happiness. Is there any reason not to live well?
Author: Zhong Taojun
