After focusing on the new competition pattern in the third new domestic product movement, the new episode of "New The documentary "Domestic Products" focuses on the current rise of "national trend" and tells the innovative attempts of many Chinese brands to condense traditional culture into different products. As the only representative of the sanitary ware industry, Hengjie also showed his unique "national trend" attitude in the film.
“The five thousand years of time and space treasures contained in Chinese civilization are in Today, domestic products continue to exude power and light,
Created a new heritage ,has also created a new trend. ”
——"New Domestic Products" Documentary
In recent years, with the rise of the domestic middle class, people's consumption levels have continued to improve, and they are more willing to work for the better. Paying the bills of living; at the same time, China's economic prosperity has also brought national and national confidence.
In this context, people are increasingly aware of the endogenous power of traditional culture, "National trend" has entered its prime, and "domestic products" and "national trend" have become new national treasures that convey the beauty of China.
The combination of product design and traditional culture has given birth to a new "national trend" consumption pattern. The territory of creative design has been continuously broadened, and the development of Chinese culture has Export has also begun to penetrate into all aspects of clothing, food, housing and transportation. Cosmetics, clothing, home appliances, games, etc. are blooming, continuing to stimulate the chemical reaction between traditional culture and public life.
This change in consumption patterns not only leads the return of Chinese humanistic and aesthetic trends, but also helps traditional culture Taken on new vitality.
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“Our goal is to let more people see the charm of new domestic brands of bathroom ware,Acquire resonance and popularity with a new generation of consumers Like. ”
——Xie Weifan, Chairman of Hengjie Sanitary Ware
Different from Fast-selling products have a short decision-making cycle. Consumers mostly make rational decisions when purchasing bathroom products and have long use cycles. Therefore, creating a "national trend" in the bathroom industry must be both internal and external and comprehensive. , opening up the entire link from product quality and innovation to brand marketing.
In terms of products,Hengjie has been focusing on the bathroom industry for more than 20 years, committed to achieving the ultimate in product design, technology, and functionality, constantly innovating, integrating inspiration from traditional culture into product design, and creating bathroom products that fully meet the actual needs of Chinese families.
Assembly47 patented technologiesHengjie Q9 smart toilet, wood alloy bathroom cabinet that leads the material upgrade of bathroom products, New Wing Shower with innovative large platform design, etc., are all on display
More people see the charm of new domestic bathroom brands, and they cannot do without the help of marketing. Hengjie They also pay great attention to the cultivation of "external skills" in this aspect.
Whether it is the cross-border cooperation with the Palace Museum in recent years or the cross-border interpretation at New York Fashion Week, Hengjie is committed to creating innovative "national trend" marketing to help The influence of promoting "national trends" and "intelligent manufacturing in China" continues to rise at home and abroad, thus winning the resonance and love of a new generation of consumers.
“This cross-border cooperation reflects the national trend of China’s intelligent manufacturing and the innovative strength of new domestic brands”
——"New Domestic Products" Documentary
2019At the beginning of the year, Hengjie launched "a trendy product" National style series bathroom space, and "Yipin Yunhe" lifestyle home series products co-branded with the palace culture of the Forbidden City. The iconic elements of Song Dynasty aesthetics selected from Song Huizong's "Auspicious Crane Picture" and other works condense the charm of Qingge at the peak of Chinese aesthetics, and are all poured into the design of bathroom products.
This year,Hengjie Continue the concept of national trend, in"New First-Rank Guardian Series"At the "product launch conference", more than a hundred new bathroom products were launched in one fell swoop, bringing the quality and protection of "first-class products" to thousands of families. Among them, what is particularly eye-catching is that In 2020, Hengjie will continue to cooperate with cultural IP Forbidden City palace culture in-depth product cooperation, cross-border creation "Trend "Yipin" new domestic suite.
Various patterns and colors derived from the Forbidden City and ancient calligraphy and painting, all use traditional Chinese white space. Layered on Hengjie’s products: Yunsheng Canghai-Wood alloy bathroom cabinet,Yuntaigeguang- New Wing Platform Shower, Xiangyun Feihe-Shower gift box, three typesThe cross-border products will bring the elegant ancient charm to the eyes.
SuchInnovationDesign, explained span>The harmonious blend of "Made in China" and Chinese aesthetics also expresses Hengjie's "national trend" attitude.
As a representative brand of new domestic products for bathroom ware, at a time when the "national trend" is intensifying, Heng Jie YezhengSolid advancementits "national trend attitude" has truly entered the lives of Chinese people. In the future, Hengjie will continue to innovate and make breakthroughs, striving to become a bright Chinese color that cannot be ignored among the world's sanitary ware brands!
(This article is provided by the enterprise)
