The penetration of the Internet into the traditional building ceramics industry occurred within a few years. With the impact of the national new crown epidemic, the online layout of ceramic tile brands in the building ceramics industry has been accelerated. Although there is a very huge market online, But it is also a new and huge challenge.
Lion Ceramics, as a large-scale modern ceramics enterprise in China that has been ranked among the top ten ceramic brands in China for eight consecutive years, has opened its first production area in the first "Epidemic Loveless People Are Loved" online + offline linkage integration promotion event at the beginning of the new year. A new model of Internet marketing, the number of online registration orders exceeded 1,000 in just ten days after the event started, and the total sales of stores across the country also exceeded 10 million!
NO.1
For consumers: not just low prices
For many consumers, this event is no longer a low-price carnival. More people hope that the products they buy at this event not only have discounts but also have quality assurance. In terms of service, they also want to enjoy the same style, same price and same quality service both online and offline.
Commodity strategy solves the problem of what users buy, while new retail solves many key issues such as where to buy, how to deliver and service after purchase. Therefore, although many people come here for the discounts and promotions of this event, Lion King’s service experience does not discount!
Lion King hereby launches "9.9 Yuan to grab VIP privilege and get a 4㎡ small floor tile". Consumers can only take a photo of the privilege and go to the nearest store to buy tiles, and they can get a 4㎡ small floor tile as a gift. Popular affordable luxury home decoration packages and popular high-quality home decoration packages are available in the same style and at the same price online and offline. When ordering online, you can also enjoy the "Lion Tile Hands-On Shopkeeper" service system provided by the store, which fully satisfies end consumers to rejuvenate themselves without leaving home. Living needs in a new home.
NO.2
For dealers: more than just an online carnival
Lion’s Internet journey has never been fought alone. Since the launch of the online marketing system at the beginning of the year, Lion’s marketing model has been constantly changing. Online has its advantages of speed, convenience, and information transparency; offline stores have its advantages of professional service, close proximity, authenticity, and reliability. Online and offline should not be a competitive relationship, but a mutually beneficial and win-win partnership.
In this new year's promotion, Lion not only plays with traditional online media such as WeChat public accounts, but also innovates online marketing through short videos, interactive live broadcasts, etc., and introduces massive customer flow to specialty stores in various regions. , and then launched the "9.9 yuan VIP store purchase to get 4 square meters of small floor tiles" event, empowering traffic to more than 100 physical stores across the country, and offline customer traffic increased 10 times compared with daily levels.
NO.3
For brands: not just sales
The opportunity for sales is fleeting, and it is important to give consumers a more satisfactory choice faster. For many consumers, purchasing ceramic tile hard-decorated products is a very confusing matter, because once they are decorated and used, they will last for decades, and one choice determines the quality of life in the following decades. The layout of Lion's "big online marketing system" realizes consumers' desire for a more beautiful home, and also ensures the quality of products and services, giving consumers reassurance.
Use innovative marketing models and make diversified attempts to bring customers a more convenient and preferential all-round brick-buying experience, and achieve a multi-win model of "consumers win, dealers win, and brands win", and "online big business" What the "marketing system" has brought to Lion is not only the continuous refresh of sales records, but also the acquisition of extraordinary brand reputation, realizing a virtuous cycle of high traffic, high conversion, high customer orders, and high stickiness.
As a leading brand in the building ceramics industry, Lion takes "employees as the heart, customers as the heart, and social responsibility as its own responsibility" as its core concept to provide consumers with environmentally friendly and artistic home solutions. The pursuit and mission of the Lion King. It is reasonable to be successful if you can not only grasp the current pain points of marketing, but also combine your own situation with it.
Lion Ceramics is a large-scale modern construction ceramics enterprise that takes win-win cooperation as the first priority. At present and in the future, we will continue to integrate high-quality resources and implement marketing to help every Lion family member flourish. I believe Under the guiding principle of "win-win for manufacturers, being friends with businessmen, and moving forward with businessmen", let us work together to win a better future and create a more glorious chapter!
(Enterprise feed)
