"Higher! Faster! Stronger!" The New Henglong Enterprise 2020 Strategic Planning Summit and New Product Release was grandly held on December 18 at the Country Garden Phoenix Hotel in Taishan! 21 years of craftsmanship and quality, passed down through dealer annual meetings for 7 consecutive years! New Hang Lung will follow the trend in 2019 and rise against the market trend! In 2020, let’s continue to ride on the momentum together, higher, faster, and stronger!
Higher: The requirements are higher! Aim higher! More efficient!
Faster: It’s faster! Execute faster!
Stronger: The system is stronger!
On the same day, New Henglong Company Chairman Luo Richeng, Company General Manager Luo Haobin, Marketing General Manager Luo Shunji, Brand Management Center Operations Director Cai Mingao and other leading executives, as well as operation service center general managers and distributors from all over the country Businessmen, association leaders, and mainstream media gathered together to appreciate the charm of New Henglong's new products and look forward to the grand blueprint of New Henglong in the future.
▲The venue was packed
Before the meeting began, all the leaders and guests stood up together to solemnly play and sing the national anthem. Then the New Hang Lung team showed their high-spirited spirit.
▲Team style display
▲A total of more than 130 people from seven theaters and logistics departments jointly presented their style! And the general manager Luo took the lead in swearing in the slogan of the annual meeting!
At the beginning of the meeting, Luo Shunji, general manager of New Henglong Enterprise Marketing, first thanked everyone for their continued trust and support in New Henglong in his speech. After 21 years of vigorous development, New Henglong Enterprise has become a leader in the ceramic industry and has achieved impressive results. In the future, New Henglong will firmly work side by side with everyone and strive towards the goal!
▲Luo Shunji, General Manager of New Henglong Enterprise Marketing
Subsequently, Mr. Jia Shiguang, consultant of New Hang Lung Enterprise, decoded the business methods of champion Dashang at the meeting. The nearly two hours of practical information output was packed with seats and there was silence. Everyone nodded in agreement with Teacher Jia’s sharing and kept taking photos and taking notes! Teacher Jia’s speech won high recognition from many customers. Many customers asked the teacher for advice after the meeting.
▲Teacher Jia Shiguang
New Henglong Enterprise's growth against the market in 2019 is absolutely indispensable to the efforts of the dealers' families. They have won the trust of consumers with their persistent and enterprising business philosophy, and have also laid a solid foundation for New Henglong's sustainable development. At the meeting, the "Big Business Discussion" session was hosted by Mr. Jia as the guests. Mr. Chen from Beijing, Mr. Ji from Heilongjiang, Mr. Zhang from Harbin, Mr. Wu from Sichuan, and Mr. Zhou and the general manager from the Jiangsu and Anhui Operation Service Center Mr. Luo shared his business experience in 2019. They are all excellent customer representatives who were able to break through and win in the difficult year of 2019. All the customers present have gained a lot!
▲The Dashang Discussion session brought a lot of useful information and positive energy to customers!
In addition, New Henglong brand spokesperson and Chinese women’s epee champion Sun Yiwen also personally sent a blessing video to express his sincere congratulations on the smooth convening of the New Henglong Enterprise 2020 Brand Strategy Meeting and New Product Launch Conference.
▲Sun Yiwen video blessing
Luo Haobin, general manager of New Henglong Enterprise, delivered a keynote speech on "New Henglong 2020 Enterprise Development Strategy" at the afternoon meeting. Mr. Luo said: 2019 may be the worst year in the past 10 years, but New Henglong Enterprises overtook the curve in this year, grew against the market, and stood on the commanding heights. Looking forward to 2020, New Henglong Enterprises will be "even better" It’s okay to fight back”! Achieve higher, faster and stronger goals.
▲Luo Haobin, General Manager of New Henglong Enterprises
Products are the core competitiveness of an enterprise. In this meeting, Cai Mingao, Operations Director of the Brand Management Center, Zhao Weiming, General Manager of the Porcelain Tiles Division, and Sun Xiaodong, General Manager of the Antique Bricks Division, discussed the 2020 product planning strategies and strategies of New Henglong Enterprises. Product trends were explained in detail, allowing dealer partners to have a deeper understanding and greater confidence in new Henglong products.
▲Cai Mingao, Operations Director of Brand Management Center
▲ Zhao Weiming, general manager of the porcelain tile business unit
▲Sun Xiaodong, General Manager of the Antique Brick Division
After Qi Peidong, general manager of New Henglong Enterprise's Fine Decoration Division, delivered a speech, he invited New Henglong General Manager Luo Haobin, senior executives of New Henglong Enterprises, and "product R&D and innovation" partners to the stage to discuss the strategic engineering department and fine decoration division. , product research and development innovation center, operation service center private board of directors founding ceremony.
▲Qi Peidong, General Manager of Fine Decoration Division
▲The formal establishment of the fine decoration division represents the birth of NHL HOME-New Henglong Home
New Henglong Ceramics’ new retail channel has sounded the horn!
▲Luo Haole, General Manager of Xinhua Tao
Mr. Luo said: "Production and sales are complementary to each other. In order to innovate better products, today we are working hand in hand with well-known universities and enterprises to establish a product research and development innovation center.This will lay a solid foundation for the smooth launch of new Henglong products in the future. Regarding innovation, my philosophy is: we create changes, explore the future, and face challenges bravely!
Our cooperative member units are among the best in the industry and are very famous. They are: Jingdezhen Ceramics University and Huangpu Military Academy in the architectural ceramics industry. They have cultivated many outstanding talents for the ceramics industry. New Henglong Enterprises and Tao University have established cooperation in industry, academia and research, hoping that high-level scientific and technological innovation projects will be born and industrialized with the joint efforts of both parties.
Guangdong Zhongpeng Thermal Energy Technology Co., Ltd., the industry's most advanced new generation digital energy-saving roller kiln, realizes full computer control and monitoring to ensure the stability of product color number and flatness. The Spanish Torisi Group has a glorious history of 56 years. The ink color is more vivid, more natural and richer, allowing our design department to create better colors. At the same time, Taolixi has also launched various functional inks and various effect dry particles, which will soon be used in our new products. Dahong Glaze was invested and established in mainland China by Taiwan's China Glaze Group in 1992. It specializes in the production of colored glazes for ceramics. Its satin glaze and anti-slip glaze are at the international leading level and are important products for our next research and development.
Guangdong Bohui Mechanical and Electrical Co., Ltd. specializes in ceramic manufacturers, tailor-made: all-round cloth system. Xinhua Tao's full-body marble cloth carts are all carefully crafted by Bohui Company, with lifelike full-body effects and clear and natural textures. Now we plan to further cooperate with Bohui Company to develop the latest generation of digital true full-body fabric system, so that the outside and inside are the same.
Innovation is the first driving force for development. I believe that with the joint efforts and cooperation of all member units of the Product R&D Innovation Center, through new equipment, new materials, and new processes, the New Henglong Enterprise in 2020 will surely launch eye-catching products. Bright new product. ”
▲The establishment of the Product R&D Innovation Center opens a new milestone for Xinhenglong products!
▲The Strategic Engineering Division provides comprehensive assistance to New Henglong!
▲Operation Service Center Private Board of Directors
The private board meeting is organized by Mr. Jia and the Brand Management Center. In 2020, it will fully serve the customers of the operation service center, comprehensively link the communication bridge between terminals, customers and the headquarters, and better realize the value of customers.long!
Next, Mr. Liang, assistant general manager of New Henglong Enterprise, reviewed the results and gains achieved in 2019, and made a comprehensive plan for the marketing strategies and measures of New Henglong Enterprise in 2020. She said that future competition There will inevitably be a shift from pure product competition to brand comprehensive capability competition, and New Hang Lung will seize market opportunities with its four powerful forces: the operation service center, the super "6+1" operation service system, the 7-day gold medal housekeeper, and the three star products. .
Then the event entered into on-site subscription and customer interaction sessions. The total subscription amount of this annual meeting has reached a new record high. Several customers subscribed for more than 1 million on-site, and a customer from Sichuan even subscribed for 4 million to become the latest "Bidding King"! This fully demonstrates the customer's confidence and recognition of New Henglong Enterprise! I would like to sincerely thank all customers for their support and trust, and I would also like to thank all the partners in front of and behind the scenes for their full support and hard work for this annual meeting!
▲Hot ordering scene
▲Customers and employees also highly recognized the annual meeting! Thank you!
The night after the meeting, New Henglong Enterprise also held a 21st anniversary ceremony. The dinner was full of guests and bustling, with nearly a thousand people from all over the country including dealers, partners, association leaders, media representatives and New Henglong family members. The guests gathered together to enjoy the grand event. Witnessed by everyone, New Hang Lung officially ushered in a new year. Looking forward to 2020, New Henglong Enterprise will use a new attitude to achieve the three major goals of higher requirements, faster speed, and stronger systems in future development!
▲Dinner scene
With the melodious singing of the band, the dinner officially began. New Hang Lung General Manager Luo Haobin came to the stage with the core executive team of New Hang Lung Enterprise and co-hosted the toast ceremony of the dinner.
▲Toast from senior executives
At the meeting, New Henglong Enterprise awarded medals signed by Sun Yiwen to dealer friends who had made outstanding contributions, and also commended outstanding customers in November. A series of rich prizes were also drawn out one after another, and the whole world celebrated together, and the guests gathered together. !
▲Outstanding customer representatives who subscribe on-site will receive a commemorative medal signed by Sun Yiwen and a "letter home" from Mr. Luo! Very memorable!
Subsequently, a series of exciting programs, game interactions and multiple lucky draws won warm applause and cheers from the guests present. The chorus of "No More Hesitation" by the executives of the Brand Management Center further enhanced the atmosphere of this event. Towards the climax! At this point, the "Higher, Faster and Stronger" New Henglong Enterprise 2020 Brand Strategy Conference and New Product Release has come to a successful conclusion.
▲New Hang Lung executives sing "No More Hesitation"
▲General Manager Luo sings energetically
▲Customer Service Department Youth Dance: "The Big Dreamer"
▲Interactive game session "Lucky Boy"
▲The top ten "lucky boys"
▲First Prize Winner
▲The first and second place of "Lucky Boy"
▲The winner of the special prize will be drawn by the lucky hand of the chairman
▲New Hang Lung family group photo
(This article is provided by the enterprise)
