As the market upgrades and channel fission continues to intensify, What do consumers value most when choosing ceramic tiles? This is what ceramic tile dealers want to know most. In order to facilitate everyone to better understand this article, this article will be presented in the first person. In fact, consumers value nothing more than these points when choosing bricks, so let’s follow Zhongtaojun to find out more!
01
Channel
Through this experience of buying bricks and understanding the decoration process of the surrounding neighbors, as an ordinary homeowner, the most important factor affecting the decision to purchase ceramic tiles is the designer or home decoration company. These ceramic tiles are naturally from the home decoration company. Cooperative brand. The second step is to introduce them through acquaintances or neighbors, and then take the initiative to look for them in the building materials market, except for the finely decorated houses.
02
Flower color
Consumers who choose complete decoration or all-inclusive decoration generally have a relatively generous decoration budget. They pay more attention to the quality and stay experience of decoration. This group of consumers pays more attention to aesthetics and personal preferences. Most of them will give some direction or material suggestions to the home decoration company, and have a rough imagination of the effect of the house they will complete. These people pay more attention to the color, texture and personalization of ceramic tiles or materials. Even designers cannot completely control the aesthetic complex of these people.
03
Price
This group of consumers has strict restraints on the overall decoration budget. Most of these consumers are rigid-needers. The choice of materials is more controlled by the overall budget and the recommendations of home decoration companies, and they are relatively less concerned about individual materials. Decor, or overall willingness to follow the designer’s suggestions. By the way, I purchased a certain brand of 800×800mm glazed tiles (not full-body). The price when delivered by the agent was about 80 yuan/piece. Of course, I decided on the price because the area for paving the tiles was relatively small and because of my acquaintances. Still within the tolerance range.
04
Brand
Although ceramic tiles are a low-frequency consumer product and the brand’s attention is far less than that of other types of materials such as bathroom ware and home appliances, consumers still pay for the value of the brand. Especially after the first-line brands in the industry sink through OEM and channels, they have a considerable impact on the market. Generally, ordinary consumers are only familiar with the three or five brands.A leading brand. But regardless of whether the decoration company is large or small, there are almost all these brands to choose from. It can be seen that it is really difficult for non-leading or second- and third-tier brands to get a share of the home decoration or decoration channel.
05
Function
Nowadays, most ceramic tiles of any brand cannot be broken by stepping on or kicking. What makes me deeply realize is that if it is possible to renovate again, I will definitely pay more attention to the functionality of ceramic tiles or materials, such as anti-slip, antibacterial, self-cleaning, etc. Of course, the premise is that the product can truly speak for itself instead of relying on marketing. I am self-promoting and self-proclaimed. In addition, the design, price, and brand must be within the acceptable range. Such functional products will definitely become the mainstream in future market competition.
Indeed, with the fission of channels and the continuous practice of market leadership, it is not difficult to find that most people now have multiple channels to choose good ceramic tiles when choosing ceramic tiles. They will not rely on it as before. What relationship does it take to pick good bricks? Finally, Zhongtaojun summarized the five words: channel, color, price, brand, and function. Combining these five points to choose bricks, you can always choose good bricks! ! ! That’s it for today’s content sharing, Zhongtao Jun will leave first!
