China Ceramics Network News On September 5, 2019, Hengjie Bathroom, a cross-border Chinese designer brand, launched national fashion clothing with the theme of "Trendy One" innovative technology bathroom space, and Walking on the "2020 Spring and Summer New York Fashion Week" show, attracting the attention of a large number of fashion people.
In fact, the “Top Trend” new domestic series of bathroom ware has already been praised by the design community and consumers in China. From the Q9 smart toilet with both wisdom and elegance, to the real eaves bathroom cabinet with high-end cornices, from the Yuntai Geguang's Leoxy New Wing shower head, to the new Chinese-style shower room with deep still water, all in the "Trendy One" series The products all integrate oriental classical aesthetics into modern design and manufacturing, creating a bathroom living space with both practical functions and oriental aesthetics for the new generation of consumer groups.
Behind "National Trend Marketing" is product innovation
Take the Hengjie Q9 all-in-one machine with both intelligence and elegance as an example. Its one-button knob, smart wing design, and smart flip function make it more convenient to use; the somatosensory seat ring, water vortex energy system, and live water instant heating technology make it more convenient to use. It is more comfortable to use; and the five-layer safety protection and water and electricity separation design make it safer to use. Q9, which has collected 47 national patents, provides consumers with a high-quality experience from the three dimensions of convenience, comfort and safety. New domestic products for sanitary ware represented by Q9 have been authoritatively recognized by major domestic and foreign quality and design awards such as the Boiling Cup Quality Gold Award, the American IDEA, the Japanese G-mark, and the German IF Design Award. At the New Domestic Product Technology Exhibition held in the domestic home furnishing market and the National Fashion Designer Salon event for the designer circle, new domestic products such as Q9 have become the focus of the scene.
It can be said that Hengjie’s highlight moment at the International Fashion Week comes not only from its cross-border courage, but also from the profound strength of Hengjie Intelligent Manufacturing. With strength as a shield, Hengjie can be uniquely calm and confident in the "national trend marketing" of many Chinese brands.
To put a national trend mark on new domestic products, Hengjie intelligently creates "fans" among young people
In the new consumption insights, the consumption outlook of young mainstream consumer groups is completely different from that of their parents. They live in the era of China's rise, and they increasingly identify with and are proud of China's local traditional culture. For ambitious Chinese brands, , is undoubtedly beneficial. From the perspective of Chinese local brands, it seems that they are using national trends, national styles, etc. to support the brand itself, but in fact it is also dialogue and communication at a deeper level with young mainstream consumer groups on the spiritual core.
Before landing in the International Fashion Week, Hengjie has joined hands with the Forbidden City and Palace Culture to cross-border to create "Yipin Yunhe" lifestyle peripheral products, joined hands with powerful actor Zhu Yawen to promote the "Trendy Yipin" concept, and invited the museum's gold medal commentator Hesenberg Interview with Zhang Zhaozhong, senior Internet celebrity military commentator, from daily chats in the palace to daily life at home, various innovative marketing communications have not only increased Hengjie Intelligent Manufacturing's efforts to attract young people, but also "made Chinese people fall in love with new domestic products." is becoming a reality.
Fashion Week will eventually come to an end, but the growth of China’s economy, the development of Chinese culture, and the rise of Chinese brands are still ongoing. As the influence of China's intelligent manufacturing and Chinese design gradually expands, more Chinese symbols will surely bloom on the map of global fashion consumer culture, and more "one-of-a-kind products" will emerge!
(This article is provided by the enterprise)
