Author | Zhang Nianchao
Original title | New markets need new people< /p>
Recently I met a group of post-80s CEOs, some from the Internet industry and some from department stores. People in the retail industry and the pharmaceutical industry all have similar views on today's market environment. This also shows that this is a universal problem and is a case study in different individual industries. The only difference is the difference in response methods. The economy has entered a new cycle, and supply and demand are undergoing new changes.For business, in addition to survival and development, it is how to solve human problems during the transition period: first, where do consumers come from and how do they change; The second is practitioners (including employees and partners), how to recruit them, and who are the creators.
As the younger generation becomes the backbone of society, everything from consumption concepts to professional rules Big changes have taken place, especially in industries at the top of the business value chain. When we are still talking about changes in consumption, they are already leading the consumption trend; when we are talking about the rejuvenation of the management team, even their presidents are born in the 1980s; when we are struggling with the pros and cons of professionalization and inheritance models, they have entered the Renren It’s all the boss’s collaborative development.
Whether it is salesWhether it is sales or business management and operation, the thinking and methods of the new generation of managers are very different from those in the past. For example: In the past, sales were based on things, while new sales are people-centered; in the past, management was based on experience. , the new management uses breaking boundaries as a means; past business is based on performance, and new business is based on sales status. This also makes me think about a question: Is today’s market catering to consumption, or is it redefining purchasing?
Simply put, there are differences between the old and the new in terms of consumer definitions and business management . In terms of consumer perception, past sales were based on suspicion of people, while new sales are based on trust in people. In the past, many commercial places posted a reminder: Cash will be counted in person, and you will not be held responsible when you go out. This is the epitome of the sales model of this era, and a lot of marketing is based on distrust. The current situation of receiving goods first and then paying, and refunding without reason are all the result of changes in sales thinking. Especially since mobile payment became popular, merchants also fully trust that you will pay, and we will also take the initiative to pay. In terms of corporate management systems, past management was based on prevention, while the new generation of management breaks tradition and breaks through boundaries. In the past, most of our management was based on the accumulation of experience. When we encountered problems, we established departments and established systems. In the end, there were more and more departments, less efficient, more and more documents, and management became a burden. The management of the post-80s generation is based on judgment of the future, and generally adopts group management and collaborative models. They do not need empiricism and work dogma.
In 2019, time flies so fast, half a year has passed in the blink of an eye. Another thing that has passed faster than 2019 is that the younger generation has changed from consumers to consumption managers and decision-makers. Today we are all talking about new consumption and new retail. In fact, it will be easier to understand new consumption, meet new needs, and let more young people take up decision-making positions.
